Tuesday, December 24, 2019
Evolution of Monopolistic Competitive Market - 1962 Words
Evolution of Monopolistic Competitive Market Brand loyalty, Generic Entry and Price Competition in MP3 Player Market Introduction In this paper I will reflect the evolution of the monopolistically competitive market and by doing so guiding the concept with an insight of the Mp3 player market and its actors. One of the actors on the Mp3 market is the IPod created by the innovating company Apple. The IPod was realised in March 2004 and was immediately a success. Easy to manoeuvre and with its attractive and appealing look it took the profits from other existing firms and became the current market leader. Looking at the concept and the dynamics of a monopolistically competitive market we can foresee the future for the IPod and otherâ⬠¦show more contentâ⬠¦As firms incur in the short run economic losses, its no longer profitable and exits the market. Economic loss in the short run Demand is lower that average cost and the firm is makes an economic loss. This process continues until each firmââ¬â¢s demand curve eventually becomes tangent to the firmââ¬â¢s average cost curve as the graph below describes. The dynamics of Monopolistic competition is whereby a firmââ¬â¢s demand curve continuously shifts leftward as new firms enter the market until in equilibrium, monopolistically competitive firms no longer make any economic profit. Long run equilibrium The absence of barriers to entry implies zero economic profit in the long run. The Mp3 Player Market An analysis of the Mp3 player market shows it has a small number of large firms sharing some market share amongst many small firms. The market has two types of music players in the Mp3 market- branded Mp3 players such as IPod, which are heavily advertised, and then generic (non-branded) players such as the Sweex MP472. The industry is dominated currently by one market leader, Appleââ¬â¢s IPod with an advantageous market share above 70% according to NPD Group Inc (2009). Few have actually managed to rub the leader from its position. Though, this increases the competitive pressures on the rivals of Apple, which are fighting to win a bigger stake in the growing market by winning new customers, expanding new regions and taking market sharesShow MoreRelatedIntroduction to the Potato Chip Industry1397 Words à |à 6 Pageseach producing and selling their own products within a monopolistic competitive structure. In other words, the products created and sold were slightly different, so that they were not perfect substitutes for each other. The economic agents as such competed on different segments and were able to implement the prices they saw fit, without creating or sensing influences from the other players in the market. 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