Evolution of Monopolistic Competitive Market - 1962 Words

Evolution of Monopolistic Competitive Market Brand loyalty, Generic Entry and Price Competition in MP3 Player Market Introduction In this paper I will reflect the evolution of the monopolistically competitive market and by doing so guiding the concept with an insight of the Mp3 player market and its actors. One of the actors on the Mp3 market is the IPod created by the innovating company Apple. The IPod was realised in March 2004 and was immediately a success. Easy to manoeuvre and with its attractive and appealing look it took the profits from other existing firms and became the current market leader. Looking at the concept and the dynamics of a monopolistically competitive market we can foresee the future for the IPod and other†¦show more content†¦As firms incur in the short run economic losses, its no longer profitable and exits the market. Economic loss in the short run Demand is lower that average cost and the firm is makes an economic loss. This process continues until each firm’s demand curve eventually becomes tangent to the firm’s average cost curve as the graph below describes. The dynamics of Monopolistic competition is whereby a firm’s demand curve continuously shifts leftward as new firms enter the market until in equilibrium, monopolistically competitive firms no longer make any economic profit. Long run equilibrium The absence of barriers to entry implies zero economic profit in the long run. The Mp3 Player Market An analysis of the Mp3 player market shows it has a small number of large firms sharing some market share amongst many small firms. The market has two types of music players in the Mp3 market- branded Mp3 players such as IPod, which are heavily advertised, and then generic (non-branded) players such as the Sweex MP472. The industry is dominated currently by one market leader, Apple’s IPod with an advantageous market share above 70% according to NPD Group Inc (2009). Few have actually managed to rub the leader from its position. Though, this increases the competitive pressures on the rivals of Apple, which are fighting to win a bigger stake in the growing market by winning new customers, expanding new regions and taking market sharesShow MoreRelatedIntroduction to the Potato Chip Industry1397 Words   |  6 Pageseach producing and selling their own products within a monopolistic competitive structure. In other words, the products created and sold were slightly different, so that they were not perfect substitutes for each other. The economic agents as such competed on different segments and were able to implement the prices they saw fit, without creating or sensing influences from the other players in the market. 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The Market Structure in Which Pepsi Competes A market structure attempts to describe the market structure in which an organizationRead MoreA Monopolistic Analysis Of Mixed Martial Arts2774 Words   |  12 Pages A Monopolistic Analysis Table of Contents Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 UFC History†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Business Evolution†¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Antitrust Lawsuit†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 Porter’s 5 Forces†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 Threat of Entry†¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦. 10 Threat of Substitution†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 11 Bargaining Power Supplier..†¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14 Bargaining Power Consumers†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 13 Competitive Rivalry†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreResource Management2904 Words   |  12 Pagesï » ¿Running head: Introduction Resource management has been of crucial value when it comes to survival and development issues of an organization. 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Improving Oral Healthcare In Hospitals Health And Social Care Essay Free Essays

The initial inspiration for this proposal was a conversation with co-workers which so progressed into an experimental study over a period of eight hours. Ten staff nurses and one sister so took portion in replying a questionnaire. ( See appendix 1 for consequences ) The infirmary where I work does hold a attention program for unwritten hygiene ( see appendix 2 ) but it was designed for ‘general usage ‘ instead than to run into the specific demands of automatically ventilated patients ( MVP ) . We will write a custom essay sample on Improving Oral Healthcare In Hospitals Health And Social Care Essay or any similar topic only for you Order Now It shortly became evident from the consequences and the conversations that there was a demand for an assessment tool and guidelines as to what was considered to be best pattern to run into the single demands of MVP. This is when and why my undertaking began. 4.2 Important Deoxyribonucleic acid surveies have confirmed that up to 90 % of Ventilated Associated Pneumonia ( VAP ) is caused by pathogens colonizing the oral cavity. Within hours of admittance into the Intensive Care Unit ( ICU ) , the unwritten physiology of the patient begins altering. ( Nieuw Amerongen 2007 ) A Survey by Schleder A ; Lloyd ( 2002 ) has associated chest infection and pneumonia with hapless unwritten hygiene. Ventilator associated pneumonia ( VAP ) is the taking cause of decease among hospital-acquired infections. ( Bercault and Boulain, 2001 ) . ( Claridge, Edwards, Swanson, Fabian, EL at 2007 ) ( Kollef 2004 ) . After several yearss in the ICU, the intubated patient ‘s unwritten pathogen population rises to a higher per centum of beings increasing the hazard of VAP, their length of stay and mortality. VAP costs by and large range from $ 12,000 to $ 40,000 per patient. Crude mortality rates range from 27 % -76 % . ( Jones, Newton, and Bower 2004 ) 4.3 Policy Drivers The triggers for improved oral cavity attention have come from Department of Health ( DoH ) brochure entitled ‘Delivering Better Oral Health ‘ . An evidence-based toolkit for bar was published in September 2007. Older people are at considerable hazard of unwritten infection, with infection identified in 80 % of one survey population ( DoH, 2007 ) , There are indicants that 69 % of grownups may hold periodontic disease. With current regional alveolar consonant attending runing from 40 % in southern countries to 60 % in the North East ( DoH, 2007 ) , it is sensible to presume that many patients might hold preexistent hapless unwritten wellness before contact with national wellness services ( NHS ) ( Nicol et al, 2005 ) . ( Xavier, 2000 ) . For the ICU the High Impact Intervention No 5 Care package for ventilated patients ( DoH 2006 ) merely advises ‘that everyday unwritten hygiene as per local policy ‘ is recommended. National Institute for Health and Clinical Excellence ( NICE ) in their booklet on proficient patient safety solutions for ventilator-associated pneumonia in grownups recommends Chlorhexidine oral cavity rinse or gel to be used on MVP. 4.3 Evidence to back up proposal. The revised Kernel of Care ( DoH, 2010 ) has proved to be an of import starting point for supplying grounds for the demand to develop an unwritten hygiene bundle for MVPs. The brochure sets out the criterion by which best pattern and attention is presently assessed or measured in order to help practicians to develop a patient-focused and structured attack to sharing and comparing pattern. It has enabled wellness attention forces to work with patients, or in some instances their relations, to place best pattern and to develop action programs to better attention. The Kernel of Care has twelve benchmarks, one being personal hygiene which consists of six factors. ( See appendix 3 for a elaborate list. ) This benchmark highlights mouth hygiene as a precedence. Therefore an appraisal must be done, the staff must be capable of executing the undertakings, their cognition must be appropriate, functional written records must be kept for scrutinizing and single unwritten pit cleaning equipment should be provided for each patient. The Centres for Disease Control ( CDC ) specifically advises that each ICU patient should be portion of an unwritten hygiene plan with frequent soft brushing of the dentitions and gum, oral cavity swobing with an antiseptic agent, and in the endotracheally intubated and automatically ventilated ( EIMV ) patient, frequent suctioning of the oral cavity and subglottic countries. A comprehensive reappraisal is to be found in Appendix 6 and is besides farther considered in the subdivision Literature Review ( 5.4 ) 5.1 Aim The purpose of this undertaking is to present an unwritten appraisal tool and a mouth hygiene cleaning protocol for ICU. It will be specifically used with patients who are automatically ventilated and will be supplemented with an educational bundle. 5.2 Purpose of Project The overall intent of my undertaking is to maintain patients safe and cut down the hazard of VAP. The unwritten pit has been identified as a possible menace. Nurses Code Number 35 *** mention states we must present attention based on the best available grounds or best pattern To make this a systematic procedure is required. Current pattern has excessively many failings. The current pattern is a simple tick box on the ICU chart simply entering that oral cavity attention has been performed. At present, mouth attention in many instances, merely consists of a pink sponge and unfertile H2O to wash the oral cavity, crude oil lip balm to halt the lips from checking and if the anesthesiologists remember, chlorhexidine gel prescribed four times a twenty-four hours. From my treatment with co-workers, evidenced by the questionnaire in Appendix 1, an unwritten appraisal is seldom done on patients with EIMV. Using a toothbrush, with fluoride toothpaste, is merely normally performed on patients who are non sedated, which could be 40 eight hours or longer after they were foremost intubated. Within 40 eight hours, the bacteriums in the oral cavity displacements from the normal dwellers to those that are the usual suspects for doing pneumonia: Staphylococcus aureus, Strep tococcus pneumonia, Pseudomonas. These pathogens exude substances in order to organize a biofilm matrix, or plaque. Within these protective shelters, bacteriums quickly multiply and spread throughout the unwritten pit. ICU nurses play a critical function in supplying effectual unwritten attention and advancing unwritten hygiene. However, unwritten hygiene by wellness attention workers has frequently been overlooked or performed on an ad hoc footing. In some cases, it has become a ritualistic and commonplace activity. The research is sporadic ensuing in conflicting advice to practicians. An illustration of this fickle advice is the debut of H peroxide and Na hydrogen carbonate being recommended as a gargle which if non diluted carefully will do superficial Burnss. It is still presently in usage in some ICUs. ( **Reference* ) This undertaking aims to rectify this incompatibility and give counsel and the tool for best patterns. 5.3 Accomplish and Achieve. Ongoing unwritten appraisal should be performed day-to-day to forestall unwritten complications such as VAP and to guarantee optimum unwritten wellness ( Kollef 2004 ) . The assessment tool that I want to present on my ICU is based on the ‘BRUSHED ‘ appraisal tool developed by Hayes and Jones. ( See appendix 5 ) It has antecedently been adapted to be used by ICU nurses to measure the grade of badness of the jobs happening in the patient ‘s unwritten pit. Abidia ( 2007 ) , Hayes A ; Jones ( 1995 ) Using this tool, the ICU nurse could measure the gum for marks of disease. This review should include coloring materials, size, form, consistence and surface texture. Other marks to look for would be ulcerations or sores on the unwritten mucous membrane. After the appraisal the nurse will enter in item, in the patient notes, their observations. Any other appropriate action can so be taken before administrating unwritten hygiene. This tool was made to motivate nurses to loo k into for peculiar clinical marks during unwritten appraisal. Oral hygiene in the ICU is a normally performed nursing process in which the purpose is to guarantee that patients ‘ oral cavities are cared for ( Kite, Pearson1995. ) Pritchard and David ( 1988 ) indicate that oral cavity attention is required to: Achieve and keep unwritten cleanliness Prevent infection/stomatitis Keep the unwritten mucous membrane moist Promote patient comfort 5.4 Literature Review To place potentially relevant grounds, I searched The Cochrane Library, Cochrane Database of Systematic Reviews, Cumulative Index to Nursing and Allied Health ( CINAHL ) , and Medline ( restricted to 1990-2009, English linguistic communication, and human research ) , including the related links option and diary cross citing for documents non antecedently identified. The hunt produced a figure of articles on unwritten hygiene and VAP in grownup ICU. The Iowa Model encourages the usage of instance studies, adept sentiment, and theories to inform pattern when research findings are non available ( Titler et al. , 2001 ) , leting protocols to be developed based on â€Å" best available grounds. † The Iowa Model begins by promoting staff nurses to place pattern inquiries, triggered either through designation of a job or through new cognition. The pattern inquiry aligned with organisational precedences is best positioned for allotment of back uping resources. Fourteen articles were identified as relevant to adult unwritten attention in the ICU scene and were later appraised ( See appendix 6 ) . They included two systematic reappraisals, two randomized controlled tests ( with equal sample size ) , four non-randomized tests ( or randomized with little sample sizes ) , one comparative test and five adept sentiments. Merely 10 of the 14 articles were specific to the grownup population. Using definitions developed by Stetler, Brunell, Giuliano et Al ( 1998 ) , degrees were assigned that rated the quality or strength of grounds of the 14 surveies. Degrees ranged from Level I ( meta-analysis of multiple controlled surveies ) to Level VI ( sentiments of well-thought-of governments, or the sentiments of an adept commission, including their reading of non-research-based information ) ( Stetler et al. , 1998 ) . The more strict degree of grounds, Level I reports, evaluated the effectivity of pharmacological intercessions included in unwritten rinses and toothpastes in cut downing unwritten bacterial vegetation, dental plaque, and dental cavities. The deficiency of robust research grounds related to direct nursing pattern of unwritten attention in the ICU scene is important for future research. Across the â€Å" best available grounds, † three nursing intercessions were identified for unwritten hygiene attention in the Intensive care unit: 1 ) unwritten appraisal, 2 ) mechanical intercessions, 3 ) pharmacological intercessions. A figure of articles highlighted the importance of regular unwritten appraisal to steer good unwritten attention ( Hayes A ; Jones, 1995 ; McNeill, 2000 ; O’Reilly, 2002 ) . A meta-analysis performed by Chan and co-workers showed a important decrease in VAP with the usage of anti-septic gargle. The survey, nevertheless, was unable to show any differences in other end points such as mortality, continuance of mechanical airing and length of ICU stay. ( Chan, Ruest, Meade A ; Cook 2007 ) . The published NICE guidelines, as discussed earlier in subdivision 4.2, recommend chlorhexidine on all MVP 5.5 Method The appraisal tool that I want introduce to my ICU, is based on the BRUSHED appraisal tool developed by Hayes and Jones ( 1995 ) which been adapted by Abidia ( 2007 ) ( with permission ) to be used by ICU nurses to measure the grade of badness of the jobs in the patient ‘s unwritten pit. ( See appendix 5 ) 5.6.1 Invention: How it would be implemented. Education and Training This assessment tool should be used as outlined in 5.3 above. It is to be supplemented with a elaborate instruction bundle to ease preparation. ( See appendix 6 ) It is presently designated as a ‘draft ‘ as it has yet to be ratified and approved. This facet of the proposal would be coordinated with the unit ‘s pedagogue. It is proposed that ab initio, a power point presentation, with some clip for inquiries, enduring about 30 proceedingss, would be used. This would be accompanied by a written booklet to enable staff to reflect upon the process and besides be the first point of mention should any trouble occur. A ‘link nurse ‘ would be allocated to take the lead with the pedagogue. Link nurses are described as â€Å" Identified nurses within a squad who have expressed involvement in a specialist country and go a formal nexus for the squad. † McKeeney ( 2003 ) . Nurses frequently take upon themselves these functions as portion of their Knowledge and Skills Framework as it provides grounds of their continued professional development. Ideally the power point presentation would be attended by staff at the start or coating of a displacement as there is a A? of an hr convergence that has antecedently been used for preparation intents. It is envisaged that all staff will hold completed their initial preparation within two months. The pedagogue would maintain a signed registry of attendants as portion of the unit auditing. After this initial developing a questionnaire would be used to determine the effectivity of the preparation, to arouse any farther or future jobs and to measure the quality of the processs that are now in topographic point. The consequences of the questionnaire would besides find such issues as to whether the hazard factor has been hazard assessed right, whether farther education/training is necessary or whether any alterations to the new process are needed. It could besides organize portion of scrutinizing the unit which is needed as portion of Clinical Governance. 5.6.2 Invention: How it would be implemented. Administratively and Procedurally Oral appraisal and attention ( OAC ) are indispensable for the betterment of overall wellness and for the patterned advance towards recovery and well-being of the ICU patients. Without OAC the patient could see serious infections which would take to protraction of ICU stay, increased morbidity, significantly increased costs of attention, and possible mortality. ( Jones Newton Bower 2004. Abidia 2007 Gillam A ; Gillam 2006.Koeman, van der Ven, Hak 2006 ) the unwritten guidelines ( bill of exchange transcript **** cheque right appendix see appendix 7 ) are based upon a thorough literature hunt. The bill of exchange new guidelines are in conformity with the trust format, which is found in policy Corp 60. The process to follow in order to guarantee smooth execution of the proposed new process is foremost to set up a meeting with my equals and the clinical lead for countenance of the proposal. It would so be forwarded to the Policy Coordinator for look intoing and understanding prior to presentation to the Evidence Based Practice Committee. The commission are responsible for the concluding blessing. When this has been achieved, the guidelines will be forwarded to the Business Unit Lead for printing on the trusts intranet. All trust employees would so hold entree to the bill of exchange guidelines. The clip frame for the execution is hard to accurately buttockss but a period three months before initial instruction commences would be a sensible estimation. The paper work would be checked by the new matrons as portion of their function in our trust is to look into certification 5.6.3 Invention: How it would be implemented. Costings. In order to implement this new process in its entireness, from academic exercising into pattern, it is non expected that a heavy fiscal load to the trust will happen. The logistics for implementing alteration are already in topographic point so no new degrees of bureaucratism are envisaged. The costings would be every bit simple as copying paper at ?2.00 per ream. The clip allotment for the pedagogue needed for planning and implementing preparation for about 90 five staff who work in ICU, High Dependence and Coronary Care Units, observing that the demands of the dark displacement may ask some out of normal contacted hours, are the lone other disbursal. Once adopted the process would be a upper limit of ?5.00 per patient per hebdomad. Of class the current costs for unwritten hygiene should be deducted from this amount as they become excess. New equipment as listed in item in Appendix 7 has besides to been taken into history. 5.7 What are the sensed /anticipated barriers to alter? Experience dictates that during the busy day-to-day activities of patient attention in the ICU it can be improbably hard to systematically execute such a simple undertaking as everyday unwritten hygiene. There are so many pressing, dangerous events, which take precedence over everything else. Guaranting that oral cavity cleansing is completed sunglassess into insignificance, even looking to be regarded as an optional undertaking. This is farther downgraded as it is recorded simply by a tick in a box that can be unthinkingly given. Hence, in pattern the predominating attitude, the ward civilization that now exists is that ; ‘It ca n’t be that of import! ‘ What was one time good pattern has over the old ages become corrupted. This is in kernel why my proposal to present a new process for the unwritten attention of ventilated patients is of import. It is critical that in order to accomplish optimal public presentation such professional patterns are reviewed and revise d. The barriers to be overcome are apathy and complacence! The unwritten pit is known to be a reservoir for pathogens to turn and boom. Poor unwritten hygiene can take to complications such as gingivitis, halitosis, dry mouth, plaque formation, dental pits and others that have been antecedently mentioned. There are many factors that may prevent the ICU nurse from executing necessary OAC ( see appendix 8 ) ( Jones, Newton A ; Bower 2004. Gillam A ; Gillam 2006. Koeman Ven A ; Hak 2006. Furr, Binkley A ; McCurren 2004 ) 5.8 What schemes will be usage to get the better of these barriers? Roberts ( 2001 ) reported that the bringing of unwritten attention within institutional scenes is fragmented. A reappraisal by Chan ( 2005 ) states nurse ‘s descriptions of their unwritten attention patterns covered unwritten wellness appraisal, cleansing the unwritten pit and attention of the environing countries. Chan ( 2005 ) findings revealed the undermentioned important factors that influenced ICU nurses in supplying unwritten attention: Their perceptual experiences of the intent of unwritten attention. Their frights about supplying it. The precedence of unwritten attention. Inadequate support for unwritten attention. Rello, Koulenti Blot et Al ( 2007 ) and Chan ( 2005 ) ) besides concluded that their findings indicated that nurses unwritten attention patterns were non grounds based. Munro A ; Grap ( 2004 ) besides indicated that present unwritten attention preparation should be revised. Their findings besides highlighted the influence of ward civilization on nurses ‘ precedences in supplying unwritten attention. Appropriate stuffs, equal staffing degrees and the constitution of an evidence-based unwritten attention protocol may in future facilitate the proviso of unwritten attention in the intensive attention unit. ( Chan 2005 Munro A ; Grap 2004 Rello, Koulenti Blot et Al 2007 ) Oral appraisal is an built-in portion of unwritten attention and should take topographic point upon admittance. Evidence has suggested that early appraisal can cut down both the incidence and badness of unwritten complications. ( ****** ) Once an unwritten appraisal has been carried out it is of import to give ap propriate unwritten attention intercessions based upon the single patient ‘s demands. 6.0 Evaluation When reflecting upon the literature and the proposal it is of import that the undermentioned standards are considered: ICU patient ‘s single demands for unwritten attention should be portion of the admittance appraisal. Education of nurses to supply accomplishments in unwritten appraisal and unwritten attention is indispensable. The unit pedagogue can develop nurses to better the unwritten appraisal and sweetening of unwritten attention for ICU patients. The usage of an assessment theoretical account such as the â€Å" BRUSHED † Assessment tool is recommended for the immediate designation of unwritten jobs for every patient and should be carried out daily. The usage of a comprehensive protocol such as the Mouth Care Protocol presented in Table 1 a bill of exchange that will hold to travel to the grounds based commission be for recommended. The frequence of unwritten attention is an country of contention and may depend more on the patient ‘s status. However, brushing every 12 hours and unwritten dampening at least every two hours while the patient remains intubated is recommended until farther research is done in this country. Some solutions and types of equipment used by nurses for unwritten attention are non optimum and, hence, cautiousness must be applied if they are used. Examples include H peroxide and Na hydrogen carbonate, if non diluted carefully, may do superficial Burnss. Lemons Glycerine Swabs can do annoyance and decalcification of dentitions. Alternatively, chlorhexidine is recommended. Foam swabs are uneffective in taking plaque, whereas the usage of a soft little caput toothbrush is recommended alternatively. Further research is needed to find the most effectual manner to execute unwritten hygiene attention in critically sick patients every bit good as make up one’s minding on the most appropriate frequence of unwritten attention. Research is besides needed to find the impact of unwritten wellness and improved unwritten wellness position on patients ‘ result How to cite Improving Oral Healthcare In Hospitals Health And Social Care Essay, Essay examples

Business management The Entertainment Cafe

Question: Discuss about the Business management Entertainment Cafe. Answer: Products and service plan The Entertainment Caf aims to offer brunch, dinner from 9 a.m. to 3 p.m. to the local customers both individuals and their families of Edmonton Trail, Calgary. The food items, offered by the customers are demanded to be completely fresh so that the customers can be fully satisfied with the offered services. Along with offering a fresh menu to the customer, the management of this caf also aims to offer entertaining games like trivia games, Karaoke, bingo, live music, reading of poetries, etc. This caf is offering a customising service as it aims to offer its customers services, based on their specific needs and demands. The product is said to have four distinct stages such as introduction, growth, maturity and decline stage (Shahmarichatghieh, Tolonen Haapasalo, 2015). The service of the Entertainment Caf is in the initial stage because it has a minuscule market and consumers to be targeted. This caf mainly focuses on the local market and its consumers for their start-up business. The approximate budget of this caf is around $200000 among which the investment of the Dragons is expected to be $ 30000, the Canadian Small Business Program Loan is of $ 90000 and $ 80000 is contributed by the initiators. This caf will take approximately six months to take hold of the competitive food market. Objectives 0-4 weeks 4-8 weeks 8-12 weeks 12-16 weeks 16-20 weeks 20-24 weeks Selection of a high traffic location Arrangement of excellent quality fresh food Fixing cost effective healthy and tasty menu Short listing entertaining games to suit the cafe environment Selection of the trendy decoration Recruitment of highly enthusiastic staffs Identifying the initial risks Taking required solutions for them Table: Gantt chart of the required actions of this caf (Source: Created by self) Operations plan In the case of The Entertainment Caf, the production type will be customization, as in this process, the production of the goods is directly related to the needs and demands of the individual customers (Gitman McDaniel, 2007). On the other hand, in this context, a fixed-position layout will be followed at the time of offering their services to the customers because the facility arrangements will be static and the staffs of this caf will be moving to each consumer to deliver their ordered dishes (Hou et al., 2015). The raw materials and equipment are brought from outside into this caf. To do a systematic supply chain management, the management of this caf needs to improve their communication system with their suppliers so that they can improve their relationship with them to maintain the flow of the raw material continuous. By improving the supply chain management, this caf will automatically be able to improve the quality of their products (Leschke, 2013). Improving the communication system with the consumers is seemed to be the best measure to understand the quality of any product. By collecting the feedbacks from their customers with an automated feedback giving machine, the managers of this caf will be able to evaluate the quality of their offered food items. References Gitman, L., McDaniel, C. (2007).The future of business: the essentials. Cengage Learning Hou, C. I., Huang, H. C., Tsai, Y. H., Lo, C. Y. (2015). Research on Decision Making Regarding High-business-strategy Caf Menu Selection.International Journal of Computer Science Information Technology,7(2), 89. Leschke, J. (2013). Business model mapping: A new tool to encourage entrepreneurial activity and accelerate new venture creation.Journal of Marketing Development and Competitiveness,7(1), 18-26. Shahmarichatghieh, M., Tolonen, A., Haapasalo, H. (2015). Product life cycle, technology life cycle and market life cycle; similarities, differences and applications. InTechnology, Innovation and Industrial Management Joint International Conference

The Swimmer By John Cheever Essays - The Swimmer, Guggenheim Fellows

The Swimmer by John Cheever John Cheever's story ?The Swimmer? depicts a protaganist, and the society that has nurtured him, as lacking in seriousness and responsibility. Neddy, the bewildered protagonist, represents a society satirized for centering its values on social status and materialism. During the course of Neddy's journey, the illusions he has constructed about his life are stripped away, and in the process the truth behind his society is realized. In unveiling the tragedy of Neddy's existence, Cheever reveals the unworthiness of an unexamined life. The tragedy of Neddy's presence leads to his own demise. Through an unique usage of tone, Cheever foreshadows the misfortunes of the protagonist. Stereotypically, the author hints at the fact that that wealthy people loaf around and indulge themselves with alcohol to rid themselves of their problems (368). In a mocking manner, almost setting Neddy up for his failure, the day begins beautiful and everyone is happy, but a feeling of confusion soon follows (368). Significantly, by exemplifying the point of view, Cheever allows the reader to see Neddy from two different perspectives. According to Neddy, ?his life was not confining and the delight he took in observation could not be explained by its suggestion of escape? (368). The bystanders view of Neddy, however, depicts him as ?close to naked,? as they ?wondered if he was the victim of foul play, had his car broken down, or was he merely a fool? (371). This is the only moment in the entire story where a perspective other than Neddy's is offered, indicating that Cheever wants to maintain an emphasis on the bewilderment of Neddy. In addition, elements of symbolism throughout the story exhibit the troubles of Neddy. The water, a symbol of the unconscious, represents the thoughts and actions of Neddy. Alcohol, a means of escape, lies as a threat to Neddy's existence because he feels that ?whiskey would... carry him through the last of his journey? (373-74). The storm represents a change from the confusion of Neddy into the truth about his existence. The worthlessness of Neddy's unexamined life ultimately forces him awy from reality. Initially, the characterization of Neddy and the society which he represents reveals the meaninglessness of both his life and that of the society. ?My misfortunes? ....I don't know what you mean,?(373) Neddy obliviously responds when receiving sympathy for his financial misfortunes that he seems totally unaware of. Due to the snobbish behavior accustomed to Neddy through his society, he is afraid that the public pool will ?damage his own prosperousness and charm?(372) which he no longer possesses anyway. Furthermore, the constant usage of allusion remains evident throughout the story. Almost Fitzgerald-like in his descriptions of the ?prosperous men and women,?(370) Cheever satirizes the society. Also similar to the works of Fitzgerald, the protagonists' own wealth and power force his social decline. Importantly, symbolism also plays a role in describing the lifestyle of Neddy and the society of whic h he represents. The storm adds to Cheever's satirical story in that confusion is even moreso emphasized(370). The parties and constant drinking of the wealthy society acts as a way for them to escape everyday responsibilities (368). Cheever illustrates the meaningless life of Neddy and his satirized society by uncovering the affliction of Neddy's existence. The fact that Neddy feels that he still holds the same social stature as he previously did, exhibits his ignorance and inability to accept his own misfortunes. Throughout the story, both the society and Neddy think that they can avoid the problems of life by consuming alcohol, obtaining wealth, and partying. Ultimately, the personal tragedy of mankind results from his own ignorance and misperception of reality.