The Success Factors Of The Nintendo Company Marketing Essay

The Success Factors Of The Nintendo Company Marketing Essay Nintendo Co., Ltd is a multinational public listed company but privately held that develops, manufactures ,and auction home entertainment products (Reuters).The company is currently the one dominating the handheld console market with its Nintendo DS as well as its preceding incarnations of its best-selling Game Boy handheld (Nintendo). Nintendo Company was Founded by Fusajiro Yamauchi ,a Japanese man in the year 1889 (Ben, 2011) .The current president of Nintendo however is Satoru Iwata. The company is based in Kyoto, Japan (Marketwatch, 2012) and has a large number of employees both hardware and software based people, this includes programmers ,business people and thinkers . The name of the company is derived from a Japanese proverb, when translated in English language means Leave luck to heaven (Dominic, p. 1). Nintendo company is widely acknowledged for making video games (Ben, 2011) and is considered as one of the most successful gaming industry worldwide (Dominic, p. 1) . The co mpany has branches in America and Europe with Japan being the leading market (Nicole, Jann, Kelsey, 2005). and operates in more than 26 sub branches and five associated companies. The companys branches consist of the Nintendo of America Inc., Nintendo of Canada Ltd., Nintendo of Europe GmbH, Nintendo France S.A.R and along with others. Products Nintendo offers include but are not limited to :- leisure machine such as portable and console game like the Wii , Nintendo 3DS and Nintendo DSi as well as the Nintendo GameCube, Nintendo Entertainment System(NES), Nintendo 64 till the latest product the Wii U (Nintendo, 2012). 1.2. Reason For Choosing Nintendo : The company is considered as a technology-based venture as it produces high technology games, uses 3D gaming technology as in the case of the Nintendo 3DS systems , graphics, digital images and so forth. The company has revolutionize the gaming world by changing the way video games is perceived today (Sebastian, 2008). The reason for which the company has been chosen was not limited to the creativity and innovation they emphasize on their products which grabs attention nor for their console being user-friendly , portable making it easy to use , but also due to the fact that the company offers a brilliant example of one that has been able to stand on difficult moments, face failure at some point and succeeded in a market dominated by larger competitors (Sony and Microsoft) by continuously innovating and improving their products. 2. Nintendo Company (An Overview) : 2.1.History of Nintendo: The Company started as a manufacturer of Hanafuda  [1]  playing card in the town of Kyoto , due to its popularity at the time the company expanded all over Japan (Dominic, p. 2). During World War II, meanwhile the Japan economy was distraught , the demand for playing cards however decreased slightly and thrived in the years that followed the war. In the year 1949, Nintendo welcomed its new president Hiroshi Yamauchi who tried to modernize the company by developing plastic playing cards earning its place as the largest playing card company in Japan at the time (Fukuine). In 1959, Nintendo and Disney signed an agreements that allows Nintendo to print their card with Disney cartoon on it and by the year 1962, Nintendo went out public. Due to the success of their cards, and huge sales , the company extended its branches all over the world (Minami-ku) . The company later made an attempt for other business like clothing ,taxi service ,TV network, food company and toy-making company but only the toy-making company turned out to be the successful while the rest of the buisness experiment led to major failures. The toy-making company experienced success in the late 190s when Gunpei Yokoi a developer at Nintendo designed an extending arm toy The Ultra-hand. The creativity nature of Gunpei led to future release such as the baseball throwing machine and other related products (Manali) . Nintendo later turned into the video market which in later years proved to be their most profitable decision (Wikia). Nintendos first global large scale success came in the year 1981 with the release of the arcade game Donkey Kong. This game provided colorful graphics, Disney cartoon figures and had multiple levels where by players had to jump over barrels, ride elevators and many others. The goal of the game was to save a princess from obstinate gorilla, the game was alluring and the story attracted people. Alongside the release of the arcade Donkey Kong, was Mario Bros which allowed p layers to kick enemies using the game display established Nintendos place firmly in the video game industry. In 1985, Nintendo began to advertize their console in America and other parts of the world beneath the name of Nintendo Entertainment System(NES). In 1989, Nintendo introduced the first portable by hand game system , the Game Boy and its successive iterations mainly the Game Boy Color, Pocket, Light and other. The years that followed introduced the 16-bit Super Nintendo Entertainment System(SNES) in America alongside with Super Mario Bros, The Legend of Zelda : A Link to the Past and more for use with the SNES (Eric, 1999) which was a huge success . Moreover Nintendo began losing it grounds to their competitors mainly Sony and Microsoft when Sony released its play station console in 1991 (Dominic, p. 2). This however let them to the launch the Nintendo N64 ,with a 64-bit home video game system by the year 1996 which led to huge sales and its come-back featuring the adaptat ion of the previous arcade game and enhancing the game features (Eric, 1999). In the years that followed, Nintendo products gained popularity while others were failures or criticized. In 2001, Nintendo introduced the WII, a home video game console which target people of all age group and gender as it is easy to use and attractive. It was a year later that Satoru Iwata succeeded Hiroshi as President (Manali). Nintendo further launched the Nintendo DS devices in 2004 followed by the Nintendo DS I the most recent the Nintendo 3DS version enabling players to play virtually on 3D platforms without the need of any glasses, the release of the 3DS was on 2011 and drifted a huge success (Yahoo). With the release of the latter products, Nintendo earned worldwide reputation (Manali). The latest Nintendo product is an incarnation of the Wii namely the Wii U which launch date is settled on the 17 November 2012 . The picture below summarizes the key historical dates of the Nintendo company . 2.2. Success Factors Nintendo : The key to Nintendo success is the incorporation of the hardware and software needed to develop their products .Meanwhile different factors exists that makes the Company successful, three out of all are discussed as follows : 2.2.1. Good Working Environment : A Good working environment is one in which the employees and the entrepreneur/president of the company entertain a good and stable relationships .The employees are happy about their work and are encouraged to work harder. The entrepreneur/leader encourages employees to speak freely and express their ideas without restrictions. This motivates employees to be open-minded ,express their creativity and work harder towards the achievements of the same goal. Nintendo, provide a good working environment , the employees feels like they all belong to the same family as most of them have been working under Nintendo name for many years (Ben, 2011). Employees are encouraged to take decisions, and speak-up their ideas, share their knowledge, by doing so, Nintendo keeps the most talented employees as was the case with Gunpei Yokoi, the maintenance engineer working at Nintendo who had the idea to design the Ultra Hand product and was given full support by the company president to design the product which later proved to be successful in the late 1970s (Manali). The creative nature of Gunpei in the years that follows beneficiated Nintendo company as the product designated under his whelm let to huge sales. Other than Gunpei, Nintendo has talented employees like who worked together all as a whole. 2.2.2. Customer Relationship Management (CRM) : CRM describes the way an enterprise interacts with its customers. It is a strategic issue that the company undertakes to make sure they handle customers interactions and provide better way to respond to customers requests or through their strategy , target what the customers need (Wendy). Nintendo uses Disney cartoons figures as stated earlier. This grabs children attention and encourage them to afford a Nintendo product. They target their customers at an earlier age and their games are kid-friendly and educative gaining them popularity parents. For Nintendo , Expanding the gaming industrys customer was their vision. They wanted to attract more people , people that are not usually used to play video games. The company were the first to target players from all age groups and gender not just the normal age 5-22 but rather 3-120 . Unlike Sony and Microsoft , Nintendo did not try to impress their customers by adding more technical features on their products, rather than doing that, they continuously search for a way to adapt to their customers needs and make radical innovation. They fit their products to best benefit their customers and this is one of the most important success factor the company has. Nintendo provide a discussion forum for their product in their website . The forum is open and is accessed by all Nintendo fans as well as potential consumers . People can interact with each other discussing their experience with the Nintendo product they own or think of purchasing , the product they liked the most , dislike, what they think could be done to improve on any of the Nintendo product, or just stipulate their expectation. Nintendo later uses this information as a step forward to adapt the need of their customers to their product. This maintains a firm relationship between Nintendo and their customers and shows how much they care about their needs . Nintendo also provides reasonable prices for their products as compared to their competitors. they make sure the common people will gain or benefit from their products thereby increasing their own profit (Nicole, Jann, Kelsey, 2005, p. 14). They have incorporated a free game with each Wii unit with a price of $250 that surely was not comparable as the playstation3 of Sony with a price of $350 by the time (Brian, 2012). With the venture of the Nintendo WII product, came the WII sport feature. Nintendo decided to launch WII sport trying to find a healthy way for people not to become obese by spending their whole time playing game, those who wants to loose weight or just normal people wanting to stay fit by doing sports without going out of their homes. They realized the adult population needed it, and requested it, so they launch the WII sport feature, which was easy to learn and to use, adapting itself to normal life. The product brought in a new sort of social and physical interactive entertainment in a new form that can be played with friends or family , The console did not only revolutionize the gaming industry by giving the market a product that suits their needs and desires but also helped Nintendo strengthen its place as a leader in the video industry. 2.2.3. Innovation and Technology : It is important for an enterprise to identify the technology required for its buisness to keep growing as technology is changing in order to widen their audience and keep their target customers beneath (Marian, 2000). When coming to technology and innovation issues, Nintendo moves as fast as technology changes occur. Since players often purchase the game they want based on the features that the console offers. Nintendo succeeded by adapting its consoles with the features and needs its target audience desires . From history Nintendo has been the leader of hardware design, they were the first to feature shoulder buttons on the controller for the Super Nintendo, they implement joystick first, enabling gamers to have a hold on their games and this rendered the games more interesting even to casual gamers (Joshoua, Randolf, Bradley). Nintendo has always been innovative continuously adding up new features on their existing product as well as creating a total new sort of product to target new audience. At each steps forward, Nintendo continuously figured out a way to improve on their product by applying new technology as was the case for the Nintendo 3DS which opened up a new generation of gaming systems. Nintendo 3DS was the first game represented in 3D that was played without any glasses. Players would not need to bother themselves and could actually live the experience. This pretty much attracted interest, adding-up to the beautiful amazing graphics processing it offers. Nintendo keenness to revisit old-fashioned technologies that many gamers thought outdated was one of the reason they are successful today. They did concentrate themselves on selecting the correct technologies that its target audience will apply, find it easy to use while having fun. With the release of the wii, Nintendo showed to the world a new way to control a device through the use of the wii remote control. A new air for the gaming industry began. Their way of integrating technology is just amazing, just like their latest product WII U Gamepad which has added a touch screen , a technology never used before in the video game world to control games. This relates that the games played on the Wii U will offer a player any way he wants to control the game . The gamer can choose to control the game using either buttons, knobs, Wii remote control or lately through the touch screen. 3. Conclusion : Nintendo would likely be the first game child-play ever . Throughout the years, it has faced huge failures and extremely strong competitors as Sony and Microsoft, though the Nintendo products cannot be comparable to those two due to the complicated hardware they use, and their technology advancement, Nintendo still stands as the number one in the Video game Industry for hand-held console. The Company brilliant working team, managerial process , relationship with their customers and continuous innovation has earned them along lasting position in the gaming industry. One cannot go without saying that Nintendo products has changed the way we look at video games today. They may not be tough in front of Sony and Microsoft but they are most inevitably the most creative. The value they offer with the technology that matches up the needs is what makes Nintendo an outstanding and successful company .

Atticus Finch as a Moral Character Essay

Throughout literature, there are numerous examples of characters who serve to reinforce moral values of both other characters, and the reader. These characters consistently choose to do the â€Å"right† thing in the face of severe adversity. For example, in the Parable of the Good Samaritan, the Samaritan man goes against all societal values to help the Jew after he had been left for dead by muggers. In To Kill a Mockingbird by Harper Lee, Atticus Finch serves as a shining beacon of morality in the face of the prejudice-ridden early 20th century Alabama. Atticus helps to develop healthy and moral attitudes in his children by encouraging them to avoid unnecessary conflict, to always strive to be the better person, but also to still be prepared to accept a challenge if it is necessary for doing what is morally right, which demonstrates his truly moral character. Being passive and avoiding conflict is often viewed as being weak, but in many cases, avoiding conflict can be the only responsible, morally correct choice. This is specifically demonstrated by Atticus Finch after Bob Ewell spits in his face. Atticus displays extreme restraint by refusing to fight Ewell. When asked to comment on the incident, he simply remarks, â€Å"I wish Bob Ewell wouldn’t chew tobacco† (Lee 291). In this case, Atticus demonstrates that he is perfectly willing to swallow his pride and do what is right. Secondly, Atticus further expands on this attitude by teaching his children that it is wrong to fight with neighbours, no matter what insults are said to them. After Mrs. Dubose tries to antagonize Jem, Atticus advises: â€Å"†¦hold your head up high and be a gentleman. It’s your job to not let her make you mad† (Lee 133). On this occasion, Atticus is teaching his children the old proverb of â€Å"sticks and stones† – that people should learn to ignore things that others say about them. By being peaceful and restrained towards Bob Ewell, and requiring his children to do the same to Mrs. Dubose, Atticus is teaching his children how to avoid conflict and handle situations properly, which is a critical element of acting morally. It is often difficult to travel on moral high ground, especially when there is pressure not to, but experience teaches us that it is always the best option. In To Kill a Mockingbird, Atticus provides a clear example of how to be the better person when forced into an uncomfortable situation. After Jem  destroys Mrs. Dubose’s garden, Atticus has to teach his children that people are not always going to be kind to them, especially with Atticus’ role in the Tom Robinson case, but they must still treat everybody with respect. Atticus tells Scout, â€Å"It’s not fair for you and Jem, I know that, but sometimes we have to make the best of things† (Lee 139). In this example, Atticus is teaching his children that no matter what happens, always try to be positive about it, and never to let their detractors bother them. Additionally, Atticus does not condone his children fighting. Once again, Atticus knows that there are always going to be people that are unkind to them, but that fighting will not make the situation any better. Scout mentions, â€Å"Atticus had promised me he would wear me out if he ever heard of me fighting anymore; I was far too old and big for such childish things, and the sooner I learned to hold in, the better off everybody would be† (Lee 99). In this instance, Scout remembers that Atticus does not permit her to fight with others because it is immature and damaging, regardless of what caused the fight. Therefore, Atticus’ attitude towards conflict, to be the better person, demonstrates that he understands how to behave morally when presented with conflict. Doing the right thing is often significantly tougher than indecision, or even doing the wrong thing. In To Kill a Mockingbird, Atticus Finch proves that doing the right thing might be difficult, but it is always the preferable choice, and that it is never impossible. In 1930s southern Alabama, racist or otherwise prejudiced attitudes are plentiful. This can make morally correct choices difficult. When Atticus Finch took the Tom Robinson case, he knew that the popular opinion of the residents of Maycomb would be against him. However, he understands that taking the case was the right thing to do, and that he must do it. When Atticus is explaining his decision to take the Tom Robinson case, he states, â€Å"This case, Tom Robinson’s case, is something that goes to the essence of a man’s conscience – Scout, I couldn’t go to church and worship God if I didn’t try to help that man† (Lee 139). By saying this, Atticus is acknowledging that although Maycomb may be against him, he knows he has to help Tom Robinson because it is the only way to do what is morally right. Later, Tom Robinson’s life is threatened by a mob who want to break into the jail and murder him. Atticus  is warned of this, and he goes to the jail in order to help Tom. Atticus prevents the mob from reaching Tom, telling them, â€Å"You can turn around and go home† (Lee 202). At this time, Atticus understands that he could be attacked and potentially injured, but he knows that he must make the morally correct, albeit challenging choice, and go to the jail to protect Tom. Based on this evidence, it is clear that Atticus understands that some of the choices that he has to make will be difficult, such as defending Tom Robinson in court, or protecting him from the mob. However, Atticus knows that they are the only morally right choices, and therefore the only choices he may permit himself to make, as he is a strong moral character. Acting morally does not require perfection, and any person or character will have minor flaws and imperfections. In Harper Lee’s To Kill a Mockingbird, Atticus Finch serves as a near-perfect role mode in contrast to the chaotic environment of 1930’s Alabama. His desire to avoid inane conflict, always strive to be the better person, and accept challenges in the process of doing what is right demonstrate his true sense of righteousness, and call us to act as better people in the face of adversity. If adopted by everyone, Atticus’ actions, attitudes and principles would make the world a much more pleasant place to live in.

The Unusual Secret of Topics for Essay Competition

The Unusual Secret of Topics for Essay Competition Topics for Essay Competition at a Glance You should look at a task to locate a theme not an issue but an opportunity and even a benefit. The fundamental idea of the middle section is to give valid and sensible knowledge as a way to sway the reader and be sympathetic to your cause, based on the place you stand on this issue. The secret to all types of synthesis is precisely the same. In an issue of speaking, picking out persuasive essay topics is similar to telling yourself what you wish to convey to the rest of earth. In the instance of achieving goals, it's worth considering the advantages and disadvantages of the competitive practice. The very best advice, however, is to just locate an intriguing means to broach everyday questions. In the same manner competition continues among human beings with, the desire to meet their needs. Key point to bear in mind when selecting a topic for your technology papers is that the topic needs to be specific enough to allow you to cover all facets of the topic. In order in order to construct and pursue the interest of the graduate essay vividly, it's also wise to opt for a topic with source materials readily offered. The topic you select for your technology papers ought to be interesting and ought to concentrate on your field of interest. Having highlighted the above, the following advice will permit you pick a topic for writing university essays that are of high quality and relevant in the contemporary field of specialty. Creative Essay writing is currently recognized among the most helpful activity for kids for their general personality development. Writing a superb persuasive essay is not an easy job, however, it's achievable. Therefore, it isn't surprising to conclude that writing a math dissertation is among the most challenging papers to compose. Writing argument essay is an art in the sense it requires thorough understanding of the subject, together with skill. The superior topic for a classification essay should have some logical point, you could classify. The essay is just one of the significant methods you'll be able to distinguish yourself. The entire essay has to be written in a polite tone with superior grammar and usage of vocabulary. Persuasive or argumentative essays are supposed to convince the audience of someone's viewpoint about a specific topic. You should first ascertain the reason behind your essay, before it is possible to write persuasive content about it. Don't neglect to bring a strong hook at the beginning (introduction paragraph) and wind up with an impressive conclusion to create the reader want to talk about the interesting persuasive essay topics of your pick. Understand your topic well and make sure that you explain your points in easy and understandable language. You could also lack enough knowledge on the subject, or you aren't good in using English language for writing essays. Criteria for the selection could be dependent upon your interest and the knowledge you have regarding this issue. Also, it's possible to create different skills like speed or agility in the event the competition is connected to physical activity. If you aren't able to grasp the subject of the discipline, then you ought not elect for it otherwise you won't have the ability to write on it. Competition also results in exploitation.

Teaching At An Uncommon School - 1091 Words

Why are you interested in teaching at an Uncommon school and how have you demonstrated a commitment to urban education in the past? * Upon review of your website, I was delighted to see the success you have had in preparing students to attend college. I was also impressed with the progress you’ve made in closing the achievement gap. I wish to help you to continue to achieve amazing results and see no better way to do so than through employment with you. My commitment to urban education is evident though my educational decisions (pursued a B.A. in Mathematics and M.S.Ed in secondary education) and experience working as a math teacher at La Granja School, a math tutor at Roberts Wesleyan College and as a student teacher at La Salle School. Please describe your most challenging academic or professional experience and your response to that experience. * My most challenging professional experience was serving as a math teacher at La Granja (a rural school) in Hernandarias, Paraguay. When offered the position by Jim Luster, I was quite excited but under-confident. I had good reason to be too†¦ I was lacking education and had no formal training in instructional practices. However, math was my favorite subject and I had done very well in it. I also was strongly encouraged by my father, so I accepted the position—and I’m glad I did. I taught a group of students at various grade levels to prepare them for their secondary-level standardized tests. The particularlyShow MoreRelated Jane Eyre and Education in Nineteenth-century England Essay1565 Words   |  7 PagesCharlottes education at a school for daughters of the clergy, which she and her sisters Maria, Elizabeth and Emily left for in 1824. Jane went on to attend Miss Woolers school at Roehead from 1831 to 1832, and returned to teach there for three years in 1935, just as Jane became a teacher at Lowood. Both Charlotte and Jane became governesses. The Lowood School is an accurate representation of a Charity School in the 1820s . The bad health conditions follow the conditions of the school the Brontes wentRead MoreCommon Problems Met by Highschool Teachers in Teaching Students5527 Words   |  23 PagesCommon Problems Met by Teachers in Teaching High School Students A Research Paper Presented to The English Department Saint Louis University Laboratory High School In Partial Fulfillment of the Requirement in English IV ACKNOWLEDGEMENT The researcher would like to thank and recognize all the persons who had helped in making this research possible and successful through their assistance, contributions, suggestions, and the like. First, my utmost gratitude to my English teacher for her guidanceRead MoreOf The United States1527 Words   |  7 PagesHonduras was under Spain’s control, education was associated with the Roman Catholic Church. The students who attended school in Honduras typically came from higher social classes. In the late 19th century Honduras was not associated with the Roman Catholic Church and became non denominational in their school systems. Catholic schools still existed, but were not present in public schools. The Sectorial Plan of Education was from 1994-1997, which was created to form a new Honduran type. They were focusedRead More Home-Schooling Essay882 Words   |  4 PagesHome-Schooling Whether or not to home-school your children is a controversial issue for thousands of parents every year. Do you want to let your children go out on their own or keep them safe at home where you can monitor their development? Many parents choose to home-school their children and there are plenty of arguments for and against this decision. When it all comes down to it the decision will be based on the socio-economic status of the family, as to whether they can affordRead MoreBook Review : Reading, Writing Religion II Essay959 Words   |  4 PagesReligion II: Teaching the Bible in Texas Public School (Updated Edition)† is Professor Mark A. Chancey, who is in the department of Religious Study in Dedman College of Humanities and Sciences at Southern Methodist University. In Dr. Mark A. Chancey’s preface, he has showed there is a phenomenon that Texas public schools tend to have a resurgence of interest in teaching Bible courses, Dr. Mark A. Chancey claims t here are some upcoming challenged on teaching the Bible in Texas public schools, such asRead MoreNathan Hale898 Words   |  4 PagesRev. Joseph Huntington, to prepare him for ministry in the Puritan church. At age 14 Hale and his brother Enoch, who was 16 at the time, entered Yale College (now Yale University) which was founded by ministers in 1701. During this time it was not uncommon for boys of this age to enter college. Yale was strict but did not revolve around studies all the time, Hale and his brother played sports. They also joined a literary and debating society called Linonia during their sophomore, which was foundedRead MoreBureau Valley s School Board882 Words   |  4 PagesBureau Valley’s school board is comprised of seven members. Each member represents a section of the district. These board members are very prominent figures in our communities; they have much of the communities support. Although popularity, may not be what is best for the students. Looking at the Bureau Valley school board mandates, they are ultimately only required to do 4 hours of training and attend a few meetings when elected (Bureau Valley 2013, 120). Unfortunately, it is 2016 and the boardRead MoreI Am A Prospective Secondary English Teacher1389 Words   |  6 PagesI am a prospective Secondary English teacher; therefore, this career equity report will be focusing on high school teachers. Before researching, I would like to write down what I already know about teachers. Compared to many other professions, the average salary is low and the number of women in the occupation is high. However, I am planning to teacher English in Japan after graduating from college; therefore, I will try to incorporate something about Japan’s English teachers as well. I would likeRead MoreOn-Line Teaching vs Traditional Teaching1302 Words   |  6 PagesTraditional Teaching vs Online Teaching Nowadays, education becomes one of the important things in human life. Most of the individual in the earth is aware to obtain the education. Besides that, every country always concern on developing the quality of the education to improve the human resources. If the quality of human resources of a country is good, indeed, the quality of that country will be good too. As the matter of fact, we cannot deny that the improvement of technology really influenceRead MoreThe Top Down Pressurers : External Imperatives799 Words   |  4 PagesCuban et al. (2001), however, found that teachers do not always have enough time to blend technologies into their teaching routine as easily as their pupils expect. In spite of the training, some teachers face certain low response/adaptability to changes. Hence, the top-down pressurers [external imperatives] must provide consistent support and guidance, sufficient time to get familiarized with the tools and positive rewards. These strategies allow finding opportunities into the digital age to make