Tuesday, December 24, 2019
Evolution of Monopolistic Competitive Market - 1962 Words
Evolution of Monopolistic Competitive Market Brand loyalty, Generic Entry and Price Competition in MP3 Player Market Introduction In this paper I will reflect the evolution of the monopolistically competitive market and by doing so guiding the concept with an insight of the Mp3 player market and its actors. One of the actors on the Mp3 market is the IPod created by the innovating company Apple. The IPod was realised in March 2004 and was immediately a success. Easy to manoeuvre and with its attractive and appealing look it took the profits from other existing firms and became the current market leader. Looking at the concept and the dynamics of a monopolistically competitive market we can foresee the future for the IPod and otherâ⬠¦show more contentâ⬠¦As firms incur in the short run economic losses, its no longer profitable and exits the market. Economic loss in the short run Demand is lower that average cost and the firm is makes an economic loss. This process continues until each firmââ¬â¢s demand curve eventually becomes tangent to the firmââ¬â¢s average cost curve as the graph below describes. The dynamics of Monopolistic competition is whereby a firmââ¬â¢s demand curve continuously shifts leftward as new firms enter the market until in equilibrium, monopolistically competitive firms no longer make any economic profit. Long run equilibrium The absence of barriers to entry implies zero economic profit in the long run. The Mp3 Player Market An analysis of the Mp3 player market shows it has a small number of large firms sharing some market share amongst many small firms. The market has two types of music players in the Mp3 market- branded Mp3 players such as IPod, which are heavily advertised, and then generic (non-branded) players such as the Sweex MP472. The industry is dominated currently by one market leader, Appleââ¬â¢s IPod with an advantageous market share above 70% according to NPD Group Inc (2009). Few have actually managed to rub the leader from its position. Though, this increases the competitive pressures on the rivals of Apple, which are fighting to win a bigger stake in the growing market by winning new customers, expanding new regions and taking market sharesShow MoreRelatedIntroduction to the Potato Chip Industry1397 Words à |à 6 Pageseach producing and selling their own products within a monopolistic competitive structure. In other words, the products created and sold were slightly different, so that they were not perfect substitutes for each other. The economic agents as such competed on different segments and were able to implement the prices they saw fit, without creating or sensing influences from the other players in the market. 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For example, eBay in Australia has been around for just 13 years, and has undergone a complete evolution from the time that it first began to the type
Monday, December 16, 2019
Improving Oral Healthcare In Hospitals Health And Social Care Essay Free Essays
The initial inspiration for this proposal was a conversation with co-workers which so progressed into an experimental study over a period of eight hours. Ten staff nurses and one sister so took portion in replying a questionnaire. ( See appendix 1 for consequences ) The infirmary where I work does hold a attention program for unwritten hygiene ( see appendix 2 ) but it was designed for ââ¬Ëgeneral usage ââ¬Ë instead than to run into the specific demands of automatically ventilated patients ( MVP ) . We will write a custom essay sample on Improving Oral Healthcare In Hospitals Health And Social Care Essay or any similar topic only for you Order Now It shortly became evident from the consequences and the conversations that there was a demand for an assessment tool and guidelines as to what was considered to be best pattern to run into the single demands of MVP. This is when and why my undertaking began. 4.2 Important Deoxyribonucleic acid surveies have confirmed that up to 90 % of Ventilated Associated Pneumonia ( VAP ) is caused by pathogens colonizing the oral cavity. Within hours of admittance into the Intensive Care Unit ( ICU ) , the unwritten physiology of the patient begins altering. ( Nieuw Amerongen 2007 ) A Survey by Schleder A ; Lloyd ( 2002 ) has associated chest infection and pneumonia with hapless unwritten hygiene. Ventilator associated pneumonia ( VAP ) is the taking cause of decease among hospital-acquired infections. ( Bercault and Boulain, 2001 ) . ( Claridge, Edwards, Swanson, Fabian, EL at 2007 ) ( Kollef 2004 ) . After several yearss in the ICU, the intubated patient ââ¬Ës unwritten pathogen population rises to a higher per centum of beings increasing the hazard of VAP, their length of stay and mortality. VAP costs by and large range from $ 12,000 to $ 40,000 per patient. Crude mortality rates range from 27 % -76 % . ( Jones, Newton, and Bower 2004 ) 4.3 Policy Drivers The triggers for improved oral cavity attention have come from Department of Health ( DoH ) brochure entitled ââ¬ËDelivering Better Oral Health ââ¬Ë . An evidence-based toolkit for bar was published in September 2007. Older people are at considerable hazard of unwritten infection, with infection identified in 80 % of one survey population ( DoH, 2007 ) , There are indicants that 69 % of grownups may hold periodontic disease. With current regional alveolar consonant attending runing from 40 % in southern countries to 60 % in the North East ( DoH, 2007 ) , it is sensible to presume that many patients might hold preexistent hapless unwritten wellness before contact with national wellness services ( NHS ) ( Nicol et al, 2005 ) . ( Xavier, 2000 ) . For the ICU the High Impact Intervention No 5 Care package for ventilated patients ( DoH 2006 ) merely advises ââ¬Ëthat everyday unwritten hygiene as per local policy ââ¬Ë is recommended. National Institute for Health and Clinical Excellence ( NICE ) in their booklet on proficient patient safety solutions for ventilator-associated pneumonia in grownups recommends Chlorhexidine oral cavity rinse or gel to be used on MVP. 4.3 Evidence to back up proposal. The revised Kernel of Care ( DoH, 2010 ) has proved to be an of import starting point for supplying grounds for the demand to develop an unwritten hygiene bundle for MVPs. The brochure sets out the criterion by which best pattern and attention is presently assessed or measured in order to help practicians to develop a patient-focused and structured attack to sharing and comparing pattern. It has enabled wellness attention forces to work with patients, or in some instances their relations, to place best pattern and to develop action programs to better attention. The Kernel of Care has twelve benchmarks, one being personal hygiene which consists of six factors. ( See appendix 3 for a elaborate list. ) This benchmark highlights mouth hygiene as a precedence. Therefore an appraisal must be done, the staff must be capable of executing the undertakings, their cognition must be appropriate, functional written records must be kept for scrutinizing and single unwritten pit cleaning equipment should be provided for each patient. The Centres for Disease Control ( CDC ) specifically advises that each ICU patient should be portion of an unwritten hygiene plan with frequent soft brushing of the dentitions and gum, oral cavity swobing with an antiseptic agent, and in the endotracheally intubated and automatically ventilated ( EIMV ) patient, frequent suctioning of the oral cavity and subglottic countries. A comprehensive reappraisal is to be found in Appendix 6 and is besides farther considered in the subdivision Literature Review ( 5.4 ) 5.1 Aim The purpose of this undertaking is to present an unwritten appraisal tool and a mouth hygiene cleaning protocol for ICU. It will be specifically used with patients who are automatically ventilated and will be supplemented with an educational bundle. 5.2 Purpose of Project The overall intent of my undertaking is to maintain patients safe and cut down the hazard of VAP. The unwritten pit has been identified as a possible menace. Nurses Code Number 35 *** mention states we must present attention based on the best available grounds or best pattern To make this a systematic procedure is required. Current pattern has excessively many failings. The current pattern is a simple tick box on the ICU chart simply entering that oral cavity attention has been performed. At present, mouth attention in many instances, merely consists of a pink sponge and unfertile H2O to wash the oral cavity, crude oil lip balm to halt the lips from checking and if the anesthesiologists remember, chlorhexidine gel prescribed four times a twenty-four hours. From my treatment with co-workers, evidenced by the questionnaire in Appendix 1, an unwritten appraisal is seldom done on patients with EIMV. Using a toothbrush, with fluoride toothpaste, is merely normally performed on patients who are non sedated, which could be 40 eight hours or longer after they were foremost intubated. Within 40 eight hours, the bacteriums in the oral cavity displacements from the normal dwellers to those that are the usual suspects for doing pneumonia: Staphylococcus aureus, Strep tococcus pneumonia, Pseudomonas. These pathogens exude substances in order to organize a biofilm matrix, or plaque. Within these protective shelters, bacteriums quickly multiply and spread throughout the unwritten pit. ICU nurses play a critical function in supplying effectual unwritten attention and advancing unwritten hygiene. However, unwritten hygiene by wellness attention workers has frequently been overlooked or performed on an ad hoc footing. In some cases, it has become a ritualistic and commonplace activity. The research is sporadic ensuing in conflicting advice to practicians. An illustration of this fickle advice is the debut of H peroxide and Na hydrogen carbonate being recommended as a gargle which if non diluted carefully will do superficial Burnss. It is still presently in usage in some ICUs. ( **Reference* ) This undertaking aims to rectify this incompatibility and give counsel and the tool for best patterns. 5.3 Accomplish and Achieve. Ongoing unwritten appraisal should be performed day-to-day to forestall unwritten complications such as VAP and to guarantee optimum unwritten wellness ( Kollef 2004 ) . The assessment tool that I want to present on my ICU is based on the ââ¬ËBRUSHED ââ¬Ë appraisal tool developed by Hayes and Jones. ( See appendix 5 ) It has antecedently been adapted to be used by ICU nurses to measure the grade of badness of the jobs happening in the patient ââ¬Ës unwritten pit. Abidia ( 2007 ) , Hayes A ; Jones ( 1995 ) Using this tool, the ICU nurse could measure the gum for marks of disease. This review should include coloring materials, size, form, consistence and surface texture. Other marks to look for would be ulcerations or sores on the unwritten mucous membrane. After the appraisal the nurse will enter in item, in the patient notes, their observations. Any other appropriate action can so be taken before administrating unwritten hygiene. This tool was made to motivate nurses to loo k into for peculiar clinical marks during unwritten appraisal. Oral hygiene in the ICU is a normally performed nursing process in which the purpose is to guarantee that patients ââ¬Ë oral cavities are cared for ( Kite, Pearson1995. ) Pritchard and David ( 1988 ) indicate that oral cavity attention is required to: Achieve and keep unwritten cleanliness Prevent infection/stomatitis Keep the unwritten mucous membrane moist Promote patient comfort 5.4 Literature Review To place potentially relevant grounds, I searched The Cochrane Library, Cochrane Database of Systematic Reviews, Cumulative Index to Nursing and Allied Health ( CINAHL ) , and Medline ( restricted to 1990-2009, English linguistic communication, and human research ) , including the related links option and diary cross citing for documents non antecedently identified. The hunt produced a figure of articles on unwritten hygiene and VAP in grownup ICU. The Iowa Model encourages the usage of instance studies, adept sentiment, and theories to inform pattern when research findings are non available ( Titler et al. , 2001 ) , leting protocols to be developed based on ââ¬Å" best available grounds. â⬠The Iowa Model begins by promoting staff nurses to place pattern inquiries, triggered either through designation of a job or through new cognition. The pattern inquiry aligned with organisational precedences is best positioned for allotment of back uping resources. Fourteen articles were identified as relevant to adult unwritten attention in the ICU scene and were later appraised ( See appendix 6 ) . They included two systematic reappraisals, two randomized controlled tests ( with equal sample size ) , four non-randomized tests ( or randomized with little sample sizes ) , one comparative test and five adept sentiments. Merely 10 of the 14 articles were specific to the grownup population. Using definitions developed by Stetler, Brunell, Giuliano et Al ( 1998 ) , degrees were assigned that rated the quality or strength of grounds of the 14 surveies. Degrees ranged from Level I ( meta-analysis of multiple controlled surveies ) to Level VI ( sentiments of well-thought-of governments, or the sentiments of an adept commission, including their reading of non-research-based information ) ( Stetler et al. , 1998 ) . The more strict degree of grounds, Level I reports, evaluated the effectivity of pharmacological intercessions included in unwritten rinses and toothpastes in cut downing unwritten bacterial vegetation, dental plaque, and dental cavities. The deficiency of robust research grounds related to direct nursing pattern of unwritten attention in the ICU scene is important for future research. Across the ââ¬Å" best available grounds, â⬠three nursing intercessions were identified for unwritten hygiene attention in the Intensive care unit: 1 ) unwritten appraisal, 2 ) mechanical intercessions, 3 ) pharmacological intercessions. A figure of articles highlighted the importance of regular unwritten appraisal to steer good unwritten attention ( Hayes A ; Jones, 1995 ; McNeill, 2000 ; Oââ¬â¢Reilly, 2002 ) . A meta-analysis performed by Chan and co-workers showed a important decrease in VAP with the usage of anti-septic gargle. The survey, nevertheless, was unable to show any differences in other end points such as mortality, continuance of mechanical airing and length of ICU stay. ( Chan, Ruest, Meade A ; Cook 2007 ) . The published NICE guidelines, as discussed earlier in subdivision 4.2, recommend chlorhexidine on all MVP 5.5 Method The appraisal tool that I want introduce to my ICU, is based on the BRUSHED appraisal tool developed by Hayes and Jones ( 1995 ) which been adapted by Abidia ( 2007 ) ( with permission ) to be used by ICU nurses to measure the grade of badness of the jobs in the patient ââ¬Ës unwritten pit. ( See appendix 5 ) 5.6.1 Invention: How it would be implemented. Education and Training This assessment tool should be used as outlined in 5.3 above. It is to be supplemented with a elaborate instruction bundle to ease preparation. ( See appendix 6 ) It is presently designated as a ââ¬Ëdraft ââ¬Ë as it has yet to be ratified and approved. This facet of the proposal would be coordinated with the unit ââ¬Ës pedagogue. It is proposed that ab initio, a power point presentation, with some clip for inquiries, enduring about 30 proceedingss, would be used. This would be accompanied by a written booklet to enable staff to reflect upon the process and besides be the first point of mention should any trouble occur. A ââ¬Ëlink nurse ââ¬Ë would be allocated to take the lead with the pedagogue. Link nurses are described as ââ¬Å" Identified nurses within a squad who have expressed involvement in a specialist country and go a formal nexus for the squad. â⬠McKeeney ( 2003 ) . Nurses frequently take upon themselves these functions as portion of their Knowledge and Skills Framework as it provides grounds of their continued professional development. Ideally the power point presentation would be attended by staff at the start or coating of a displacement as there is a A? of an hr convergence that has antecedently been used for preparation intents. It is envisaged that all staff will hold completed their initial preparation within two months. The pedagogue would maintain a signed registry of attendants as portion of the unit auditing. After this initial developing a questionnaire would be used to determine the effectivity of the preparation, to arouse any farther or future jobs and to measure the quality of the processs that are now in topographic point. The consequences of the questionnaire would besides find such issues as to whether the hazard factor has been hazard assessed right, whether farther education/training is necessary or whether any alterations to the new process are needed. It could besides organize portion of scrutinizing the unit which is needed as portion of Clinical Governance. 5.6.2 Invention: How it would be implemented. Administratively and Procedurally Oral appraisal and attention ( OAC ) are indispensable for the betterment of overall wellness and for the patterned advance towards recovery and well-being of the ICU patients. Without OAC the patient could see serious infections which would take to protraction of ICU stay, increased morbidity, significantly increased costs of attention, and possible mortality. ( Jones Newton Bower 2004. Abidia 2007 Gillam A ; Gillam 2006.Koeman, van der Ven, Hak 2006 ) the unwritten guidelines ( bill of exchange transcript **** cheque right appendix see appendix 7 ) are based upon a thorough literature hunt. The bill of exchange new guidelines are in conformity with the trust format, which is found in policy Corp 60. The process to follow in order to guarantee smooth execution of the proposed new process is foremost to set up a meeting with my equals and the clinical lead for countenance of the proposal. It would so be forwarded to the Policy Coordinator for look intoing and understanding prior to presentation to the Evidence Based Practice Committee. The commission are responsible for the concluding blessing. When this has been achieved, the guidelines will be forwarded to the Business Unit Lead for printing on the trusts intranet. All trust employees would so hold entree to the bill of exchange guidelines. The clip frame for the execution is hard to accurately buttockss but a period three months before initial instruction commences would be a sensible estimation. The paper work would be checked by the new matrons as portion of their function in our trust is to look into certification 5.6.3 Invention: How it would be implemented. Costings. In order to implement this new process in its entireness, from academic exercising into pattern, it is non expected that a heavy fiscal load to the trust will happen. The logistics for implementing alteration are already in topographic point so no new degrees of bureaucratism are envisaged. The costings would be every bit simple as copying paper at ?2.00 per ream. The clip allotment for the pedagogue needed for planning and implementing preparation for about 90 five staff who work in ICU, High Dependence and Coronary Care Units, observing that the demands of the dark displacement may ask some out of normal contacted hours, are the lone other disbursal. Once adopted the process would be a upper limit of ?5.00 per patient per hebdomad. Of class the current costs for unwritten hygiene should be deducted from this amount as they become excess. New equipment as listed in item in Appendix 7 has besides to been taken into history. 5.7 What are the sensed /anticipated barriers to alter? Experience dictates that during the busy day-to-day activities of patient attention in the ICU it can be improbably hard to systematically execute such a simple undertaking as everyday unwritten hygiene. There are so many pressing, dangerous events, which take precedence over everything else. Guaranting that oral cavity cleansing is completed sunglassess into insignificance, even looking to be regarded as an optional undertaking. This is farther downgraded as it is recorded simply by a tick in a box that can be unthinkingly given. Hence, in pattern the predominating attitude, the ward civilization that now exists is that ; ââ¬ËIt ca nââ¬â¢t be that of import! ââ¬Ë What was one time good pattern has over the old ages become corrupted. This is in kernel why my proposal to present a new process for the unwritten attention of ventilated patients is of import. It is critical that in order to accomplish optimal public presentation such professional patterns are reviewed and revise d. The barriers to be overcome are apathy and complacence! The unwritten pit is known to be a reservoir for pathogens to turn and boom. Poor unwritten hygiene can take to complications such as gingivitis, halitosis, dry mouth, plaque formation, dental pits and others that have been antecedently mentioned. There are many factors that may prevent the ICU nurse from executing necessary OAC ( see appendix 8 ) ( Jones, Newton A ; Bower 2004. Gillam A ; Gillam 2006. Koeman Ven A ; Hak 2006. Furr, Binkley A ; McCurren 2004 ) 5.8 What schemes will be usage to get the better of these barriers? Roberts ( 2001 ) reported that the bringing of unwritten attention within institutional scenes is fragmented. A reappraisal by Chan ( 2005 ) states nurse ââ¬Ës descriptions of their unwritten attention patterns covered unwritten wellness appraisal, cleansing the unwritten pit and attention of the environing countries. Chan ( 2005 ) findings revealed the undermentioned important factors that influenced ICU nurses in supplying unwritten attention: Their perceptual experiences of the intent of unwritten attention. Their frights about supplying it. The precedence of unwritten attention. Inadequate support for unwritten attention. Rello, Koulenti Blot et Al ( 2007 ) and Chan ( 2005 ) ) besides concluded that their findings indicated that nurses unwritten attention patterns were non grounds based. Munro A ; Grap ( 2004 ) besides indicated that present unwritten attention preparation should be revised. Their findings besides highlighted the influence of ward civilization on nurses ââ¬Ë precedences in supplying unwritten attention. Appropriate stuffs, equal staffing degrees and the constitution of an evidence-based unwritten attention protocol may in future facilitate the proviso of unwritten attention in the intensive attention unit. ( Chan 2005 Munro A ; Grap 2004 Rello, Koulenti Blot et Al 2007 ) Oral appraisal is an built-in portion of unwritten attention and should take topographic point upon admittance. Evidence has suggested that early appraisal can cut down both the incidence and badness of unwritten complications. ( ****** ) Once an unwritten appraisal has been carried out it is of import to give ap propriate unwritten attention intercessions based upon the single patient ââ¬Ës demands. 6.0 Evaluation When reflecting upon the literature and the proposal it is of import that the undermentioned standards are considered: ICU patient ââ¬Ës single demands for unwritten attention should be portion of the admittance appraisal. Education of nurses to supply accomplishments in unwritten appraisal and unwritten attention is indispensable. The unit pedagogue can develop nurses to better the unwritten appraisal and sweetening of unwritten attention for ICU patients. The usage of an assessment theoretical account such as the ââ¬Å" BRUSHED â⬠Assessment tool is recommended for the immediate designation of unwritten jobs for every patient and should be carried out daily. The usage of a comprehensive protocol such as the Mouth Care Protocol presented in Table 1 a bill of exchange that will hold to travel to the grounds based commission be for recommended. The frequence of unwritten attention is an country of contention and may depend more on the patient ââ¬Ës status. However, brushing every 12 hours and unwritten dampening at least every two hours while the patient remains intubated is recommended until farther research is done in this country. Some solutions and types of equipment used by nurses for unwritten attention are non optimum and, hence, cautiousness must be applied if they are used. Examples include H peroxide and Na hydrogen carbonate, if non diluted carefully, may do superficial Burnss. Lemons Glycerine Swabs can do annoyance and decalcification of dentitions. Alternatively, chlorhexidine is recommended. Foam swabs are uneffective in taking plaque, whereas the usage of a soft little caput toothbrush is recommended alternatively. Further research is needed to find the most effectual manner to execute unwritten hygiene attention in critically sick patients every bit good as make up oneââ¬â¢s minding on the most appropriate frequence of unwritten attention. Research is besides needed to find the impact of unwritten wellness and improved unwritten wellness position on patients ââ¬Ë result How to cite Improving Oral Healthcare In Hospitals Health And Social Care Essay, Essay examples
Sunday, December 8, 2019
Business management The Entertainment Cafe
Question: Discuss about the Business management Entertainment Cafe. Answer: Products and service plan The Entertainment Caf aims to offer brunch, dinner from 9 a.m. to 3 p.m. to the local customers both individuals and their families of Edmonton Trail, Calgary. The food items, offered by the customers are demanded to be completely fresh so that the customers can be fully satisfied with the offered services. Along with offering a fresh menu to the customer, the management of this caf also aims to offer entertaining games like trivia games, Karaoke, bingo, live music, reading of poetries, etc. This caf is offering a customising service as it aims to offer its customers services, based on their specific needs and demands. The product is said to have four distinct stages such as introduction, growth, maturity and decline stage (Shahmarichatghieh, Tolonen Haapasalo, 2015). The service of the Entertainment Caf is in the initial stage because it has a minuscule market and consumers to be targeted. This caf mainly focuses on the local market and its consumers for their start-up business. The approximate budget of this caf is around $200000 among which the investment of the Dragons is expected to be $ 30000, the Canadian Small Business Program Loan is of $ 90000 and $ 80000 is contributed by the initiators. This caf will take approximately six months to take hold of the competitive food market. Objectives 0-4 weeks 4-8 weeks 8-12 weeks 12-16 weeks 16-20 weeks 20-24 weeks Selection of a high traffic location Arrangement of excellent quality fresh food Fixing cost effective healthy and tasty menu Short listing entertaining games to suit the cafe environment Selection of the trendy decoration Recruitment of highly enthusiastic staffs Identifying the initial risks Taking required solutions for them Table: Gantt chart of the required actions of this caf (Source: Created by self) Operations plan In the case of The Entertainment Caf, the production type will be customization, as in this process, the production of the goods is directly related to the needs and demands of the individual customers (Gitman McDaniel, 2007). On the other hand, in this context, a fixed-position layout will be followed at the time of offering their services to the customers because the facility arrangements will be static and the staffs of this caf will be moving to each consumer to deliver their ordered dishes (Hou et al., 2015). The raw materials and equipment are brought from outside into this caf. To do a systematic supply chain management, the management of this caf needs to improve their communication system with their suppliers so that they can improve their relationship with them to maintain the flow of the raw material continuous. By improving the supply chain management, this caf will automatically be able to improve the quality of their products (Leschke, 2013). Improving the communication system with the consumers is seemed to be the best measure to understand the quality of any product. By collecting the feedbacks from their customers with an automated feedback giving machine, the managers of this caf will be able to evaluate the quality of their offered food items. References Gitman, L., McDaniel, C. (2007).The future of business: the essentials. Cengage Learning Hou, C. I., Huang, H. C., Tsai, Y. H., Lo, C. Y. (2015). Research on Decision Making Regarding High-business-strategy Caf Menu Selection.International Journal of Computer Science Information Technology,7(2), 89. Leschke, J. (2013). Business model mapping: A new tool to encourage entrepreneurial activity and accelerate new venture creation.Journal of Marketing Development and Competitiveness,7(1), 18-26. Shahmarichatghieh, M., Tolonen, A., Haapasalo, H. (2015). Product life cycle, technology life cycle and market life cycle; similarities, differences and applications. InTechnology, Innovation and Industrial Management Joint International Conference
Sunday, December 1, 2019
The Swimmer By John Cheever Essays - The Swimmer, Guggenheim Fellows
The Swimmer by John Cheever John Cheever's story ?The Swimmer? depicts a protaganist, and the society that has nurtured him, as lacking in seriousness and responsibility. Neddy, the bewildered protagonist, represents a society satirized for centering its values on social status and materialism. During the course of Neddy's journey, the illusions he has constructed about his life are stripped away, and in the process the truth behind his society is realized. In unveiling the tragedy of Neddy's existence, Cheever reveals the unworthiness of an unexamined life. The tragedy of Neddy's presence leads to his own demise. Through an unique usage of tone, Cheever foreshadows the misfortunes of the protagonist. Stereotypically, the author hints at the fact that that wealthy people loaf around and indulge themselves with alcohol to rid themselves of their problems (368). In a mocking manner, almost setting Neddy up for his failure, the day begins beautiful and everyone is happy, but a feeling of confusion soon follows (368). Significantly, by exemplifying the point of view, Cheever allows the reader to see Neddy from two different perspectives. According to Neddy, ?his life was not confining and the delight he took in observation could not be explained by its suggestion of escape? (368). The bystanders view of Neddy, however, depicts him as ?close to naked,? as they ?wondered if he was the victim of foul play, had his car broken down, or was he merely a fool? (371). This is the only moment in the entire story where a perspective other than Neddy's is offered, indicating that Cheever wants to maintain an emphasis on the bewilderment of Neddy. In addition, elements of symbolism throughout the story exhibit the troubles of Neddy. The water, a symbol of the unconscious, represents the thoughts and actions of Neddy. Alcohol, a means of escape, lies as a threat to Neddy's existence because he feels that ?whiskey would... carry him through the last of his journey? (373-74). The storm represents a change from the confusion of Neddy into the truth about his existence. The worthlessness of Neddy's unexamined life ultimately forces him awy from reality. Initially, the characterization of Neddy and the society which he represents reveals the meaninglessness of both his life and that of the society. ?My misfortunes? ....I don't know what you mean,?(373) Neddy obliviously responds when receiving sympathy for his financial misfortunes that he seems totally unaware of. Due to the snobbish behavior accustomed to Neddy through his society, he is afraid that the public pool will ?damage his own prosperousness and charm?(372) which he no longer possesses anyway. Furthermore, the constant usage of allusion remains evident throughout the story. Almost Fitzgerald-like in his descriptions of the ?prosperous men and women,?(370) Cheever satirizes the society. Also similar to the works of Fitzgerald, the protagonists' own wealth and power force his social decline. Importantly, symbolism also plays a role in describing the lifestyle of Neddy and the society of whic h he represents. The storm adds to Cheever's satirical story in that confusion is even moreso emphasized(370). The parties and constant drinking of the wealthy society acts as a way for them to escape everyday responsibilities (368). Cheever illustrates the meaningless life of Neddy and his satirized society by uncovering the affliction of Neddy's existence. The fact that Neddy feels that he still holds the same social stature as he previously did, exhibits his ignorance and inability to accept his own misfortunes. Throughout the story, both the society and Neddy think that they can avoid the problems of life by consuming alcohol, obtaining wealth, and partying. Ultimately, the personal tragedy of mankind results from his own ignorance and misperception of reality.
Tuesday, November 26, 2019
Word Choice Faze vs. Phase - Proofeds Writing Tips
Word Choice Faze vs. Phase - Proofeds Writing Tips Word Choice: Faze vs. Phase Although the words faze and phase sound the same, they have different meanings and spellings. Learn more about the usage of these terms so that you can use them with confidence in your academic writing. Faze (Disturb or Unsettle) The verb faze means disturb or disconcert, such as in the sentence: The keynote speaker was fazed by the size of the audience. More common than the term faze is the adjective unfazed, which refers to the state of being calm or undaunted by a challenge: Unfazed by the high fences, the horse galloped to victory. Phase (A Stage in a Process) Phase is typically a noun meaning a period or a stage of development within a sequence of events. For example, one might talk of phase one in a new business plan. It is sometimes used in a pejorative manner to describe behavior or actions that are likely to be temporary. One might thus dismiss a teenagerââ¬â¢s rebellious phase or describe a midlife crisis as just a phase. The word phase can also be used as a verb. In this case, it means gradually changing something, such as in the terms phasing in and phasing out. In this context, it would be used in a sentence like this: A new minimum size for farmed chickens will be phased in next year. Faze or Phase? Although they sound similar, to faze someone is to unsettle them, while a phase is a stage within a process or a set period of time. Both words could be used in a sentence like this: The pet owners were unfazed by the catââ¬â¢s anxious phase. Remember that faze is spelled with a z, while phase is spelled with an s. If you would like more advice about academic writing, or to have a 500-word sample of your work checked for free, get in touch with Proofed today!
Friday, November 22, 2019
8 Tips to Prepare for Your Comprehensive Examination
8 Tips to Prepare for Your Comprehensive Examination Virtually all masterââ¬â¢s and doctoral programs require graduate students to take comprehensive exams. Such exams are exactly that: Comprehensive, intended to cover the entire field of study. Itââ¬â¢s a big deal and your performance on your masters or doctoral comprehensive exam can make or break your graduate school career. Learning all there is to know about your field is daunting, but dont let it overwhelm you. Be systematic in your preparations and follow these tips to get your studying underway and prepare for your comprehensive exams. Locate old exams Students often do not take individualized exams. This is especially true for masterââ¬â¢s comps. Comprehensive exams are often administered to groups of students. In these cases, departments usually have a stack of old exams. Take advantage of these exams. Sure you likely will not see the same questions, but the exams can provide info about the kinds of questions to expect and the base of literature to know. Sometimes, however, comprehensive exams are tailored to each student. This is particularly true for doctoral comps. In this case, the student and advisor or sometimes a comprehensive examination committee work together to identify the range of topics covered in the exam. Consult with experienced students. More experienced graduate students have a lot to offer.à Look to students who have successfully completed their comps. Ask questions like: How are comps structured? How did they prepare? What they would do differently, and how confident did they feel on exam day? Of course, also ask about the content of the test. Consult with professors. Usually, one or more faculty members will sit down with students and talk about the test and what to expect. Sometimes this is in a group setting. Otherwise, ask your mentor or a trusted faculty member. Be prepared with specific questions, such as how important is understanding and citing classic research as compared with current work? How is the exam organized? Ask for suggestions on how to prepare. Gather your study materials. Gather classic literature. Conduct literature searches to gather the newest most important pieces of research. Be careful because its easy to become consumed and overwhelmed with this part. You wonââ¬â¢t be able to download and read everything. Make choices. Think about what youââ¬â¢re reading. Itââ¬â¢s easy to get swept away with the task of reading, taking notes, and memorizing oodles of articles. Dont forget that you will be asked to reason about these readings, construct arguments, and discuss the material at a professional level. Stop and think about what youre reading. Identify themes in the literature, how particular lines of thinking evolved and shifted, and historical trends. Keep the big picture in mind and think about every article or chapter - what is its place in the field at large? Consider your situation. What are the challenges you face in preparing to take the comps? Locating and reading study materials, managing your time, keeping productive, and learning how to discuss the interrelations of theory and research are all part of studying for comps. Do you have a family? Roommate? Do you have the space to spread out? A quiet place to work? Think about all the challenges you face and then devise solutions. What specific action will you take to combat each challenge? Manage your time. Recognize that your time is limited. Many students, especially at the doctoral level, carve out time that they devote exclusively to studying - no working, no teaching, no coursework. Some take a month, others a summer or longer. You need to decide what to study and how much time to devote to each topic. Its likely that you have a better grasp of some topics than others, so distribute your study time accordingly. Devise a schedule and make a concerted effort to determine how you will fit in all of your studying.à Each week set goals. Each day should have a to-do list. Follow it. You will find that some topics take less time and other more time. Adjust your schedule and plans accordingly. Seek support. Remember that youre not alone in preparing for comps. Work with other students. Share resources and advice. Simply hang out and talk about how youââ¬â¢re approaching the task and help each other manage the stress. Consider creating a study group, set group goals, and then report your progress to your group. Even if no other students are preparing to take comps, spend time with other students. Reading and studying in isolation can lead to loneliness, which certainly isnt good for your morale and motivation.
Thursday, November 21, 2019
The intersection between ethics and politics in ANIMAL RIGHTS about Essay
The intersection between ethics and politics in ANIMAL RIGHTS about Animal Genetic Testing - Essay Example Animal testing is one of the most ethically gray points in society. One can say that it can is a necessary evil as it is an important factor in keeping technology, as in medical technology. We need to know how certain chemicals can work in our body when dispensed, hence animal testing. In short, the development of drugs is one of the reasons why there is animal testing in the midst. However, we are also aware of the fact that animal testing is brutal as it is (most of the time) done without painkillers ââ¬â meaning, the animals would suffer for the plight of the people, plight of the people that make them miserable and take their services for granted, as they are inferior ââ¬â animals as they are called. There are about 20 million animals that are killed every year for experiments. 75% of the said figure are killed because of medical testing and that the rest of them are killed to try new products (as in animal testing). Ten percent of the 20 million figure are said to be und ergoing procedure without any pain killers. There are many people, especially the animal rights advocates, who oppose the use of animals in medicine and health services, that is true. They are imposing various government to give restrictions on companies and businesses that do not respect animal rights for research. However, this movement is also taking a call to stop as there are also a growing number of people who do not want to stop experimenting on the animals. This is due to the fact - or fear ââ¬â that medical research and technology would stop growing at the rate that it is growing now. This means that the stoppage of the use of animals in research would curtail the growth of the knowledge and scientific progress. Pain is an intrinsic evil. Those people who argue that painful experimentation on animals should be avoided, or stopped (in a perfect world), say that, and anything (or anyone) that causes pain to another creature or animal is immoral. Using the words of Jeremy Bentham, one cannot say (or use the argument) that the animals ââ¬Å"canââ¬â¢t talk, or reasonâ⬠hence they can be used. The real question that should be asked is ââ¬Å"do animals suffer?â⬠The answer is yes. They do suffer because they feel pain. The scientist who conducts research the rat for some new formulation about a new drug knows that the rat feels pain because it needs to know how the human would react if it is subjected to the new drug ââ¬â will the new drug cause pain to the patient or not? Every writhe and struggle of the anilam is recorded and then will be used to improve and design a new drug. Even the fact that the scientist will have to let the animal choose to what its setup is: to have electric shocks or to have hunger, is immoral. Although the data will be used and collected to know whether ulcers of some kind would be formed, the doctor still uses the animal to know how the human mind works as the rat and humans have the same neural responses. Basically, we are like rats. Pain is an intrinsic evil. It does not matter if it is experienced by a man, child or animal. If it is wrong to inflict pain on a human being, then it is wrong to inflict pain on an animal, or any creature for that matter. Another thing that should be
Tuesday, November 19, 2019
MMR Vaccination Essay Example | Topics and Well Written Essays - 750 words
MMR Vaccination - Essay Example For instance, upon opening a local or regional newspaper, one does not usually find non-sensational stories represented on the front page. Instead, issues regarding horrific crimes, corruption, abuse of power, and other issues are usually front and center for the individual to read and digest. By means of contrast in comparison, the way in which scholarly research is performed is a much more slow and methodical process. Essentially, an individual is required to utilize the scientific method and carefully/painstakingly review their findings prior to making these public in the form of a scholarly journal article publication. At which point, ongoing peer review has been performed and a more thorough level of analysis by other individuals within the scientific community can take place. As can relatively be seen, the differential with respect to the way in which scientific community operate in the way in which the knee operates is bound and measurable. Yet, regardless of these differentials, it can and should be noted that the vaccine debate which took place with respect to Wakefieldââ¬â¢s article did not represent a level of due diligence; either on the part of the peer review process or with regard to the way in which the media snapped at the story and widely reported it. For instance, the media perform something of a knee-jerk reaction and reporting the studyââ¬â¢s findings as if they were indisputable fact. Unfortunately, this not only occurred with respect to the United States press, it occurred throughout much of Europe as well. Whereas it is somewhat not surprising that the level of due diligence which was performed by the media fell short of what is needed, it does, as a surprise to the reader/analyst that the peer review process evident within the scholarly publication of the journal article that established this faux debate
Saturday, November 16, 2019
Different Generations Speak Different Languages Essay Example for Free
Different Generations Speak Different Languages Essay Different generations in the same country speak different languages? Sounds impossible, but it is indeed the case. Consider situations in which your mother does not understand what you say to your classmates, situations in which you cannot figure out what your mother refers by a simple abbreviation and situations in which your father cannot reflect your undertone of some words. Different generations speak different languages, causing conflicts and misunderstandings. According to the passage What can words do and cannot do, words have denotative meanings and connotation meanings. Denotative meanings are meanings defined by the dictionary, which cause little misunderstandings. On the other hand, connotative meanings are associated with personal experiences and are likely to cause conflicts. But in the context of communication between different generations, there are both likely to evoke misunderstandings. Some connotative meanings of words are so widely recognized by a certain generation or group of people, that they consider these meanings as denotative meanings. But these meanings are unknown to other groups and are not included in the dictionary. The word, net, for example, may mean a trap made of netting to catch fish or birds or insects in your grandfathers dictionary but means a computer network consisting of a worldwide network of computer networks that use the TCP/IP network protocols to facilitate data transmission and exchange when you talk to your friends meet on the net. From this aspect, language of different generations do differ in the conception of words. Different generations may be confused by denotative meanings, not to mention by connotative meanings. The connotative meaning of a word is the associations and overtones people bring to it. When we hear a word, the thoughts and feelings we have about that word and about the person using it determine what that word ultimately means to us. (What can words do and cannot do,Weaver, Understanding Interpersonal Communication, pp. 230-333 ) Consider the word news perceived by different generations. Your grandfather may reflect news as titles in printed newspaper or radio messages while your father form in his head the television correspondent and you, a teenager thinks of web-sites. These difference in language is brought by the development of social and technology. Words and phrases have their life cycle, there are times when certain words and expressions thrive and time when they die. It is not uncommon that older generations tend to use words, phrases and expressions that are seldom used by younger generation. Moreover, young people have the tendency to make expressions short. For example, instead of saying good morning, they say morning, instead of lots of laughs, they type LOL and so on. So next time when talking to your grandmother, use less abbreviations. Difference languages spoken by different generations giving rise to unavoidable misunderstanding, so bearing in mind that different person has varied perception of words and may not understand what you mean. Dont be bothered to interpret in detail what you mean to be fully understood by other generations.
Thursday, November 14, 2019
Comparison of Four Poems about Loss Essay -- English Literature
Comparison of Four Poems about Loss I am comparing ââ¬Å"On my first Sonneâ⬠by Ben Jonson (a pre-1914 piece of poetry, written in 1616), ââ¬Å"My Last Duchessâ⬠by Robert Browning (a pre-1914 piece of poetry, written in 1845), ââ¬Å"Mid-Term Breakâ⬠by Seamus Heaney (a piece of poetry from the Heaney bank) and ââ¬Å"Cold Knap Lakeâ⬠by Gillian Clarke (a piece of poetry from the Clarke bank). The poem, ââ¬Å"On my first Sonneâ⬠is about the loss of a close family member, Ben Jonsonââ¬â¢s first son, who died at the age of seven. The poem is about the poet coming to terms with the truth, that his first son had died and he would never see him again. In the poem, the poet goes through different stages of grief and he is very emotional about his loss. The poem opens on an emotional note, ââ¬Å"Farewell, thou child of my right hand, and joy; My sinne was too much hope of thee, lovââ¬â¢d boy.â⬠Even though, in the 1600ââ¬â¢s, the death of a child was very common, the poet expresses deep sorrow for his loss. He talks about how he committed a sin: of loving his son too much when his son was lent to him, and he paid the price (his son died). ââ¬Å"Seven yeeres thoââ¬â¢wert lent to me, and I thee pay, Exacted by thy fate, on the just day.â⬠ââ¬Å"My Last Duchessâ⬠also deals with the loss of a close family member, the Dukeââ¬â¢s wife. The Duke shows his visitor a portrait of his late wife, which is kept behind a curtain. The Duke tells the story of The Duchess who ââ¬Å"had A heart ââ¬â how shall I say? ââ¬â too soon made glad, Too easily impressed.â⬠The Duke explains how ââ¬Å"she ranked My gift of a nine-hundred-years-old name With anybodyââ¬â¢s gift.â⬠He felt that he could not speak to her about it and the situation became worse. In the end, he says ââ¬Å"I gave commands; Then all smiles stopped tog... ...w what Browningââ¬â¢s attitudes or feelings toward the Duke, the Duchess, or their situation actually were. Heaney, in ââ¬Å"Mid-Term Break,â⬠describes the scene in his household and it becomes obvious that the whole family is devastated by his brotherââ¬â¢s death. The reader understands the emotions of each family member through the poetââ¬â¢s young eyes. At the end of the poem, when Heaney is alone with his brotherââ¬â¢s body, we sense the poetââ¬â¢s acceptance of his brotherââ¬â¢s death. Clarke, in ââ¬Å"Cold Knap Lake,â⬠paints a vivid picture of the dramatic rescue of the child from the lake. Through the poetââ¬â¢s words, we can feel the shock of the crowd, the pride in her mother and the relief when the child breathes again. We also sense Clarkeââ¬â¢s astonishment when the child is ââ¬Å"thrashed.â⬠Finally, at the end of the poem, Clarke expresses uncertainty about the reliability of memory.
Monday, November 11, 2019
Pericles and His Influence on Athens
Ancient Greece had many ups and downs in its very long history. As a growing civilization, it earned numerous allies as well as enemies. One of these great enemies was the Persians. Although the Persians were very powerful adversaries, the Greeks defeated them and at that point, the era of classical Greece began. The Delian league, which was created to unite all states and protect them from intruders, had turned into an empire. This empire was governed by Athens.As peace and harmony was restored in Greece, the city of Athens was about to experience itââ¬â¢s greatest epoch. A time filled with power and great social and political wealth. All of which was the product of a great manââ¬â¢s work. His name was Pericles. Pericles was born in the year 495 B. C. into a very noble family. He was the nephew of Cleisthenes who founded Athenian Democracy. Pericles lived his whole life in a political environment. When he became involved in Athenian affairs, he received a very good reputation. In 462 B. C. e began to dominate the politics in Athens as a key leader in the democratic movement. Not only was he a great orator, In the history of the ancient Greek civilization, there were many powerful and contributing men and women. Only one could be called the ââ¬Å"Greatest Greekâ⬠and that manââ¬â¢s name is Pericles. Pericles was a wise and powerful leader of the city of Athens. He was a great supporter of the concept of democracy. Pericles guided Athens almost through the entire Peloponnesian War. Pericles promoted the arts and literature.This was a main reason Athens held the reputation of being the educational and cultural centre of the ancient Greek world. Pericles' rule as a political leader in Athens is called the Golden Age of Pericles, and he was an eager supporter of democracy. He wanted all citizens of Athens to take an active part in politics, and he was the first to pay servants to the state. All Athenians chose members of the council, and Pericles res tored and built many temples and structures, such as the Parthenon on the Acropolis, employing the poorest citizens.
Saturday, November 9, 2019
Critically Discuss the Claim That Education Is a Social Determinant of Health, and That It Is Closely Related to Other Determinants of Health. Locate Your Discussion Within an Australian Context.
The social determinants of health are the environments in which people born, live, grow up, work and age. The social factors in that place deal with all types of health illness. Health . The World Health Organisation (WHO) defines ââ¬Ëhealthââ¬â¢ as A state of complete physical, mental and social wellbeing and not merely the absence of disease or infirmity. Health has to do with bodily, mental and social quality of life of people as determined in particular by psychological, societal, and cultural and policy dimensions Education plays a vital role for long term health and quality of life.Education is the essential processes of socioeconomic status and important determinant of health, employment and income. The higher education provides better opportunities in employment for higher income and it also provide knowledge and skills to access health care services for daily healthy life. Good education leads to longer health and well health. Education is an essential component of hea lth that closely related to promote health and prevent diseases. Inadequate education includes poor knowledge which mainly affects the ability to gain information about proper nutrition and preparation of healthy food.Inadequate education reduces the ability of person in occupation and canââ¬â¢t find the well-paying jobs. Education helps to provide the future life capability for selections of occupation and levels of income for healthy and long life. Education helps to develop the skills to manage with daily life problems and the main purpose of health education is too focused on the goals to promote the good health and prevention of disease. The factors of social determinants are healthy living conditions, Education, stress, social exclusion, occupation, age, sex, culture and racism.
Thursday, November 7, 2019
3 Examples of How Missing Words Cause Confusion
3 Examples of How Missing Words Cause Confusion 3 Examples of How Missing Words Cause Confusion 3 Examples of How Missing Words Cause Confusion By Mark Nichol In each of the following sentences, the absence of a word or phrase is an obstacle to clarity. Discussion after each sentence explains the problem, and a revision provides the solution. 1. The naturally occurring electrolytes are significantly higher than other brands. The comparison in this sentence is not between electrolytes and other brands; it is between electrolytes in a product marketed under one brand and electrolytes in a product marketed under other brands. This revision uses a pronoun and a preposition to communicate the true equivalency: ââ¬Å"The naturally occurring electrolytes are significantly higher than those in other brands.â⬠2. The contraception app has become a popular alternative because it doesnââ¬â¢t involve taking any medicines, inserting devices, or hormone patches. Three older contraceptive methods are listed in counterpoint to a newer one, but while the sentence structure requires a verb to precede the word or phrase for each method, ââ¬Å"hormone patchesâ⬠lacks one. This revision inserts a verb: ââ¬Å"The contraception app has become a popular alternative because it doesnââ¬â¢t involve taking any medicines, inserting devices, or using hormone patches.â⬠3. Financial institutions are no longer required to implement the rule and retain the option of including mandatory arbitration clauses in their contracts. This sentence is structured as if it consists of a single main clause, but logic requires that it be constructed of two independent clauses. It reads as if ââ¬Å"implement the ruleâ⬠and ââ¬Å"retain the option . . .â⬠are equivalent, but the complementary phrases are ââ¬Å"are no longer required to implement the ruleâ⬠and the entire portion of the sentence following the conjunction, so a noun or pronoun must be inserted after the conjunction (along with a comma before it) to form the second independent clause: ââ¬Å"Financial institutions are no longer required to implement the rule, and they retain the option of including mandatory arbitration clauses in their contracts.â⬠Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:"Latter," not "Ladder"25 Idioms with Clean
Tuesday, November 5, 2019
The Path
The Path I have a mantra I preach at conferences, where writers are looking to me for advice on making a dollar at this writing thing. The fact is there isnt one path to writing, there isnt one income stream (unless you take a full-time job as a writer), and whatever path youre on will unexpectedly twist, turn and fork. Any assignment, contest, publication credit or gig can alter your direction, giving you options you never imagined. And if youre so set on a given journey you just might overlook opportunity, because sometimes it subtly taps your shoulder as its whisking past. The shrewd writer stays tuned for chances. Others sit back, waiting for opportunity to knock on the door, show its business card, and dump buckets of money at their feet. This business is as much about staying keen and open to opportunity as it is about writing. A contest, even with an entry fee of $25, might give the finalists publication on top of the prize money. That publishing credit might grab the attention of another publication, editor or agent. But if you fear contests, how will you know? Whoosh.there goes opportunity. Your grant application might not achieve the $2,000 you seek, but a panelist judge could remember your name for a different opportunity down the road. The magazine feature you wrote just to put a few bucks in your pocket while you hammer your novel could add several hundred people to your platform, newsletter or Facebook page. As Im fond of preaching, more people read your magazine article in a weekend than will read your book in a year. Your crowdfunding project can open doors to agents and publishers, build platform, and add oomph to your resume as youre pitching for gigs. A speaking engagement can land you three others, freelance writing gigs, an opportunity to sell your books, even acquire more reviews on Amazon that could raise your rankings. All of the funding opportunities out there are easily entangled tangled in a good way. But if you keep seeing your profession as a straight and narrow path to success, youll wake up one day lost, with your missed opportunities in someone elses pocket. Eyes open, people. Study all your writing options. If I hadnt entered contests, my agent would not have signed me. If I hadnt spoken to a small town radio station one cold morning, I would not have landed the three other speaking events, and a request to stock my books in an indie bookstore. You get the picture.
Saturday, November 2, 2019
Popular Culture in the 1960s and 1970s overwhelmingly made the Beatles Research Paper
Popular Culture in the 1960s and 1970s overwhelmingly made the Beatles more Popular than Jesus - Research Paper Example It was therefore not such an impossibility to believe that the Beatles were indeed more popular than Jesus. This paper will evaluate the impact of the Beatles to popular culture, and how they have gained great notoriety, popularity, and influence during and beyond said time frame. Initially, an overview of the Beatles shall be presented, including how and why they were able to gain much popularity. A discussion on the impact of the statement of John Lennon on being more popular than Jesus would also be presented. Supporting proof of their popularity shall also be discussed in relation to the popular culture in the 1960s and 1970s. Concluding remarks shall end this discussion, highlighting the impact of the Beatles to popular culture and how their statement reverberates to the current times. The leading authorities on this topic are Hecl and Womack. Hecl discussed that the impact of the Beatles on popular culture was so significant that it was easy to believe that they were more popular than Jesus. Womack also discusses that the youth during the 1960s and 1970s were so enamored and so in awe of the Beatles that they patronized their records more than they did Jesus and Christianity. I also believe that at that point in time, during the peak of the Beatles popularity that they were indeed more popular than Jesus. So, basing it on those considerations, I would be inclined to believe that they were indeed more popular than Jesus. ... I also believe that at that point in time, during the peak of the Beatles popularity that they were indeed more popular than Jesus. So, basing it on those considerations, I would be inclined to believe that they were indeed more popular than Jesus. Overview The Beatles were a rock band from England, established in 1960 in Liverpool and they are considered one of the most popular and most successful acts in history2. The members of the group include John Lennon (rhythm guitar and vocals), Paul McCartney (bass guitar and vocals), George Harrison (lead guitar and vocals), and Ringo Starr (drums and vocals)3. Lennon and McCartney wrote most of the songs with occasional contributions from George Harrison. They gained much popularity in UK and in the US as their songs also gained greater social significance. Although Lennon, McCartney, Starr, and Harrison were its popular members, the group started out as a five group line-up with Stuart Sutcliffe playing the bass and Pete best playing the drums4. Sutcliffe soon left the band and Best was replaced by Starr. Their successful career was molded by producer George Martin and manager Brian Epstein. Their first hit in the UK was Love Me Do and in the years which followed, more hits were produced. They became a music phenomenon, and their popularity soon gained the moniker Beatlemania5. They led the so-called British invasion as they hits gained much attention in the US. They toured the world and their popularity reached even greater heights. After producing massive hits, the band broke up in 19706. However, each of them was still able to establish strong solo careers, especially for John Lennon and Paul McCartney. Although the group was only together for 10 years, their strong, successful, and highly influential career is
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